DD forays into supernatural territory with 'Aap Beeti'

Doordarshan is shedding its image of a do-gooder pubcaster that has always scored the lowest on the vulgarity and violence front.

Beginning tonight, the national network is getting its hands into the blood and gore business when it starts the telecast of horror serial Aap Beeti, in the Saturday prime time slot. From the BR Chopra stables, Aap Beeti is directed by Ravi Chopra. The production house confirms that the serial is the first in the supernatural genre to hit DD1. Each story in the serial will be spread over two episodes, which will be aired in the 9:30 - 10:30 pm slot. 

Aap Beeti is being pegged as a serial about "man's encounter with spirits". Doordarshan, under the leadership of CEO Anil Baijal, has apparently come to the conclusion that it will have to follow winning formulae that have been a hit with satellite channels if it has to retain its hold on viewers. The pubcaster has seen a good response to Shaktimaan, its fantasy series, and Suraag the detective serial over the last one year, and had recently asked private producers to come up with shows in several genres. Aap Beeti seems to be the first step in the direction. 

Its social service mould has thus far held DD back from going in for overtly violent programming. In fact, a 1998 study conducted by the Centre for Advocacy and Research has pointed out that among the five channels surveyed, 759 distinct acts of violence were observed over a period of nine days. 'In proportion to the hours monitored Zee had the highest acts of violence and DD1 had the lowest', the study says. 

Satellite channels have had X-Zone and Anhonee on Zee which together had 118 or 53 and 65 acts of violence respectively, according to the study. Aahat, the hit horror serial on Sony had 13 acts of violence while Kohra on Star Plus had 30 acts of violence in a single episode. However, DD had its own share of blame. The child specific Shaktimaan had 17 acts of violence in a single episode, the study says. 

Aap Beeti will try to get more eyeballs by putting up contests for viewers and giving away gold coins and other goodies as gifts, according to the production house.

Latest Reads
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories