Nimbus bags cricket ad sales contract with DD

Close on the heels of an agreement with Prasar Bharati for TV production of international cricket in India from 2002 to 2004, Nimbus has signed another deal with the pubcaster. 

This time, for exclusive handling of all ad sales on the cricket series between India and Zimbabwe currently being aired on DD. The arrangement between DD and Nimbus, which claims to be the only tenderer to make it to the financial round, visualises a minimum guarantee of Rs 70.02 million and a revenue share of 70:30 in favour of DD. Nimbus will begin with the production of the TV pictures of the India-Zimbabwe series in February 2002, ending with the Australian tour of India in 2004, as per the agreement signed earlier this month.

All five series are to be aired in India exclusively over Doordarshan. Prasar Bharati, which owns the world rights, has also licensed broadcasts over several international networks across the world, claims Nimbus. WSN won the contract, after a pre-qualification process followed by a financial tender, winning over rival bids made by TWI and WorldTel. The contract is for a sum of Rs 284 million (approx $ 5.80 million).

World Sport Nimbus, a joint venture between the UK based World Sport Group and India based Nimbus Communications, has recently acquired from World Sports Group, its 50 per cent equity in Global Cricket Corporation (GCC). GCC's other 50 per cent equity is owned by News Corporation. GCC holds the commercial rights of all ICC cricket till 2007. Claiming that the acquisition had been on the cards for quite a while, WSN director Venu Nair says, "This completes our participation not just in the management of the commercial rights of the ICC business but also in its ownership."

WSN has also been commissioned by the International Cricket Council (ICC) to produce and distribute a weekly global cricket show titled ICC Cricket World for worldwide distribution. The show has been licensed to Channel 4 in the UK for free TV. Negotiations for airing in India, Middle East, Australia, South Africa and several other territories are at an advanced stage for the show that premieres in late February 2002.

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