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News
channels are rolling up their sleeves once again, as the
second important event of the Indian polity's calendar year
unfolds on 28 February. The claimant to the number one position,
Aaj Tak has already put into place a comprehensive coverage
plan branded Aapka Budget 2002.
Satellite
and landline connections are being utilised to the fullest,
and a number of teams and OB vans have fanned out across
the country to garner reactions to the Union Budget as and
when it happens. The channel's special programming initiatives
that commnced on 20 February and will continue till 1 March
have been divided into three parts, according to an official
release.
The pre-budget segment that concludes today, has been running
stories focusing on consumers and issues that have a direct
bearing on family budgets. Today, the channel will showcase
a curtain raiser on the Railway Budget. This will cover
the state of Indian railways, expectations from the forthcoming
railway budget, both from the industrial sector and the
common traveller. Aaj Tak will air the Railway Budget 2002
live from 11 am on Tuesday, interspersed with interviews
with experts and common citizens. This will be followed
by a half hour show on the rail budget from 10:30 pm, comprising
stories on the Economic Survey, graphical display of data
and guest speakers.
A
budget curtain raiser on 27 February at 10:30 pm will focus
on the direction the budget will take, as well as expectations
and options before the finance minister. This programme
will also deal with the budget preparations through picture
packages, and will take stock of the economic situation
in the country.
Budget
Day will see the channel going live to Parliament and to
the stock markets to talk about budgetary expectations at
10:30 am. The budget presentation by the finance minister
will be complemented by a panel of experts in the studio
explaining the budget speech of the FM. The panel will include
industry captains, economists and industrialists. The channel
will simultaneously get the views of the Federation of Indian
Chambers of Commerce and Industry (FICCI) and the Confederation
of Indian Industry (CII) through OB links and air the views
of the industrialists watching the budget, according to
an official release.
A
debate over the finer points of the budget will be held
at 9 pm the same day, comprising four half hour sessions
covering personal finance, industry and the politics of
the budget. The post budget coverage will include a live
telecast of the finance ministry's media briefing at 11
am, followed by a discussion on the budget implications
on the industrial and domestic sectors at 9:30 pm.
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