Television

BBC World claims a reach of 200 million homes

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BBC World says it has registered a 16 per cent growth in its reach over last year's figures following a series of distribution agreements worldwide.

The 24-hour international news and information channel is now available in over 200 million homes, a company release states. The demand for the channel has grown in the past few months, particularly in the US, according to BBC world Sales & Distribution director Jeff Hazell. "This time last year we were in 173 million households worldwide and now we can boast over 200 million, 90 million of which receive the channel 24 hours a day," he claims.

In January 2002, BBC World entered into new agreements with PBS networks in the US, enabling the channel to assert its presence in 80 per cent (nearly 80 million) of US public service TV households. The channel already has an agreement with US public television provider, WLIW and other networks in Europe, the Middle East and Latin America. According to the BBC, WLIW New York is the fourth most watched public television station in the US reaching a weekly cumulative audience of nearly two million households in the New York metropolitan area. 

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