Television

Synergising strengths of infotech, entertainment industries stressed at ICT 2002 conclusion

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/14/Untitled-1_0.jpg?itok=9v9uKUW7

The four-day Information Communications and Technology (ICT) 2002 symposium that concluded on Saturday emphasised the need for the IT and entertainment industries to interconnect through synergetic linkages

Organised by the National Association of Software and Service Companies (Nasscom), Confederation of Indian Industries (CII) and Manufacturers Association of Information Technology (MAIT) in Mumbai over four days, the symposium brought together leaders of the infotech and entertainment industries.

Among the key points that came through in the discussions:

*Nasscom, Ficci, CII to form new alliance 

*Synergising strengths of infotech, entertainment industries required 

*The links connecting the platform between IT and entertainment need to be sourced

*Industry implosion continues

*Everything has to be digital for convergence to happen

*Future is interactivity 

The first session dealt with opportunities for information technology in the sphere of entertainment. It was during this session that Nasscom, CII and the Federation of Indian Chambers of Commerce and Industry (FICCI) announced a new alliance. No details of what this alliance would entail were provided though. 

Editor Bombay Times Ayaz Menon noted that the overall mood was sombre and reflective, quite different from previous years. He noted the repercussions of dotcom bust were still being felt but said that what would emerge now would be of more lasting value. The media implosion continues albeit in a different manner, he said. 

The first session concerned the technology of entertainment. Chairman of Reliance Entertainment Amit Khanna, who chaired the morning sessions, said that the Indian entertainment industry had crystallised. He noted that 32 companies were listed on the stock exchange. It is important for the strengths of IT and entertainment be leveraged since leisure cannot exist in a vacuum, Khanna said. 

Filmmaker Subhash Ghai said that while technology was indistinguishable from magic, it must be grounded in reality to be a success. He said that he could visualise 2020 as being one nation, one world and one people due to technology. But technology needs a soul otherwise you will have a cold war. Technology should be seen as a means to an end, not an end in itself, Ghai said. 

Ghai also stressed the importance of education. This is why Mukta Arts has been developing its scope of operations for 21 years by procuring cutting edge equipment even though it might be costly, Ghai said. He cited the example of the Kodak Sound System used for his film Taal. Instruments being played in Madras and Hyderabad could be recorded in Mumbai. He also said that an institute for television, film and other arts - Vasliwoods International - was being set up. He added that religion and culture could be promoted through technology. He gave the example of film - The Ten Commandments - which made people aware of the virtues of Christianity. 

CEO Sony Entertainment Television Kunal Dasgupta delivered the keynote address. He spoke of the need for attempting to find the links in the platform between IT and entertainment. Citing the example of Microsoft's Bill Gates and Apple's Steve Jobs, Dasgupta pointed out that at the Las Vegas Convention held last month the two tech titans had emphasised only their own strengths. 

Dasgupta spoke about convergence where voice and data feeds would be combined. Everything has to be digital for convergence to happen, he said. The problem is that a lot of content in the past, be it sports broadcasts or old films is in analog form. So IT has to come up with a cheap way to convert analog to digital. IT has to figure out a way to send digital bandwidth through the analog line, he said. Dasgupta also pointed out that creating technology for high bandwidth is meaningless beyond a point. Rival China has the same problem of trying to digitize its entertainment content, he said.

Dasgupta also stressed the importance of interactivity. Kaun Banega Crorepati, the popular game show which used to air on Star Plus, would have been more impactful if the audience could play the game through their mobile phones, he pointed out. He also dismissed reports that the game show phenomenon was dead. KBC was merely the first step, according to him. Interaction will take the content to the next level. He gave examples of digital interactive entertainment all over the world. In Singapore for instance the airport has a game similar in theme to Who Wants to be a Millionaire. So people waiting for their flight can play and try to win $ 1000. In the UK if one avails of the new Sky digital package then one can follow the movement of a specific football player. Unfortunately in India a two-way addressability system is lacking. Dasgupta, however noted the popularity of SMS which has spread like wild fire.

Dasgupta proceeded to talk about the Rs 50,000 million that the government has set aside for Doordarshan in the 10th five year plan for digital terrestrial devices. This step would help devices like video on demand (VOD) and streaming media to become more active in nature. 

Nasscom head Kiran Karnik said his organisation was trying to facilitate small and medium scale enterprises take off. Karnik however warned that tech wannabes needed to form a sustainable business model. Nasscom will soon start a monitoring program, Karnik said. Harish Mehta, a former chairman of Nasscom, briefly touched on the role of The Indus Entrepreneurs (TIE) - an initiative put together by Silicon Valley-based NRIs. TIE has 40 chapters all across the globe and aims to promote the spirit of entrepreneurship.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/goel_0.jpg?itok=E8EnbUu2
Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)

This is Jawahar Goel at his inimitable best. The TV industry old timer and chairman & MD of India’s largest satellite TV distribution platform Dish TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/abp_0.jpg?itok=QUHQx6eH
ABP News TV says it has crossed 7-mn mark on Twitter

@abpnewstv, the Twitter handle of ABP News, has claimed to have crossed seven million followers. This growth, ABP says, has been fuelled by what it called real-time updates and engaging content on latest news and happenings from across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories