Television

Zee to promote 'Mitr - My Friend' in US

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Everyone in television is talking movies. If not making them then promoting them. After the 2002's biggest blockbuster by a mile, Gadar, Zee Telefilms is now all set to promote Telephoto Entertainments latest film Mitr - My Friend in the US.

Mitr is southern star Revathi's first directorial venture and is shot largely in Freemont, US.

Telephoto informed the Bombay Stock Exchange today that the feature film, which is scheduled for worldwide release on 14 February, has made a strategic tie-up with Zee TV (USA) for the promotion of the film in the US. The music rights of Mitr have been sold to Universal Music.

It was on Monday that it was reported that Zee hopes to be the first film production company in India to make a live-cum-animation movie Bhagmati. Made with a budget of Rs 430 million, Bhagmati is slated for a May 2002 release and will be the world's third such film, after Who Framed Roger Rabbit and Space Jam. Bhagmati involves a team of over 100 animators who have been appointed to create over 7,00,000 animated sketches for the film. The purpose, according to Zee officials, is to make the Western audience aware of India's rich heritage and culture. 

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