| APTN will be archiving SNTV's daily output
of six sports bulletins each day and also catalogue material dating
back to 1996.
The two companies will also produce themed clipreels from SNTV's
backdated catalogue. They are expected to feature 'bizarre or extreme'
sports such as hubcap throwing, wife-carrying and
extreme ironing as well as the more 'mainstream' material
such as the biographical footage of top sportspeople.
"It is a very good fit with our existing service," said
APTN's Head of Content Development Chris O'Hearn. "We believe
that the type of clients who come to APTN for news and entertainment
will be interested in SNTV's sport as well," he added.
Sports News Television (SNTV) claims to be the world's leading
sports news agency, and is a partnership between the Associated
Press and Trans World International (TWI).
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