Television

Zee-Turner hikes subscription rate to Rs 50

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/07/Untitled-1_10.jpg?itok=xu6W924J

NEW DELHI / MUMBAI: Having had time to consider the moves on subscription rates by both Star India and Sony Entertainment, and two days after the CAS Bill was passed, Zee-Turner today announced a change in its pricing structure and tariffing. Zee has instituted what it calls a "three layer dual pricing strategy".

Zee has taken the plunge and announced what is clearly a significant hike in its package price from Rs 42 to Rs 50 for the complete bouquet of 16 channels, effective 1 January, 2003. In percentage terms, the hike is even higher than the 33 per cent increase that ESPN Star Sports (from Rs 24 to Rs 32) has announced for its two channels. This becomes apparent when you consider that the new rate has been fixed at a time when premium movie channel HBO has defected to the Sony-Discovery One Alliance platform.

Without HBO (which is valued at around Rs 8 currently within the Zee-Turner bouquet), the total package price would actually work out to Rs 34. Therefore at Rs 50, what has been instituted is roughly a 47 per cent rate increase. It needs noting of course that there has been a new addition to the bouquet in Realty TV. But since the UK-based reality genre channel is an unknown quantity, its value at the moment can only be notional.

Zee-Turner CEO Sunil Khanna confirmed to indiantelevision.com that the present pricing structure was only applicable to the bouquet as it exists now. "There will be an upward pay revision in the rates as and when new channels come into the fold. This includes CNBC India and the new English movie channel we propose to bring in place of HBO," Khanna said. Once both channels are on board, a full bouquet price of Rs 60 looks likely, is indiantelevision.com's reading.

Queried as to which English movie channel was joining the platform, Khanna would only say that it would be sourced from the Turner Group. Most speculation has centred around Cinemax being the replacement for HBO.

Clearly indicating that Zee believed it could manage this price hike, Khanna said, "The present price structure has been arrived at after doing extensive market surveys."

Khanna also sought to end the debate over whether in a post-CAS regime, some pay channels may have to turn free-to-air. Once the CAS regime rolls out, no Zee pay channel would become FTA, Khanna quoted Zee Group chairman Subhash Chandra as having said. Within the network there are currently three FTA channels - Zee Music, predominantly music channel etc and regional language channel ETC Punjabi (the latter two channels became part of Zee after the media conglomerate took a controlling stake in ETC Networks Ltd.).

Elaborating on the three layer dual pricing strategy, Zee has stated that that the hike will be applicable only to the urban centres. In the rural markets, Zee says it is holding the price line at current rates. What constitutes "rural markets" has not been clearly specified though. According to an industry observer, out of the 40 million or so C&S homes, less than 10 per cent constitute rural markets. Most C&S homes fall in the urban and semi-urban category, he says.

According to a company release, in smaller towns where the concept of pay channels has already got acceptability, cable operators would now have access to one more channel from Zee-Turner in addition to the four channels which were being subscribed so far.

The key features of the revised structure of pricing, the release says, are as follows:

*Operators in rural areas would continue to get a special rural package at the same price. There are no additional conditions and or riders to this pricing.

*Zee-Turner is offering geography, region and demography specific packages. For this segment and for operators in smaller places subscribing to four channels, what is being offered is an additional encrypted channel. For these operators, the new package of five encrypted and three FTA channels will now cost Rs 37 per sub per month.

The release ends with a concluding note: "Zee-Turner is confident that the new revised offering is in line with the expectations of its viewers and distributors and would pave the way for smooth migration to CAS environment."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dish.jpg?itok=aEKE6Gl3
Dishum TV's quest to succeed in the Bhojpuri market

MUMBAI: Week 24 of BARC's data for the Bhojpuri market was out on Thursday. Like most weeks, this time too there were no revelations. For the longest time, this space has been captured by two players - Big Ganga and Bhojpuri Cinema - and there's no evidence to suggest a potential disruption in the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/nagin.jpg?itok=b3lDGnFF
Colors Tamil the new entrant in BARC's week 24 data for Tamil market

MUMBAI: Colors Tamil, the newly launched Tamil regional channel of Viacom 18, was the new entrant in the Tamil market after BARC released its rating for week 24. Star Maa, a Telugu channel of Star TV, topped the charts, with Big Ganga settling for second position. There wasn’t much change in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/v8.jpg?itok=mpHAliQ0
V6 News set to launch Telugu GEC

MUMBAI: VIL Media Pvt Ltd-owned V6 News, a 24-hour Telugu satellite news broadcaster, is set to launch a general entertainment channel. V6 News, launched in March 2012, managed to gain popularity among the audience in Hyderabad and Telangana market within a short span of time. Earlier, it was...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/viacom.jpg?itok=NX-y-Y1D
Building on India’s startup revolution, Viacom18 completes first class of itspioneering start-up engagement program VStEP

Viacom18, India’s fastest growing Media & Entertainment company, yesterdayconferred graduation certificatesto five start-ups who were a part of the VStEP program. True to its brand promise of Open New Worlds, Viacom18 has been engaging with start-ups to build a culture of inclusive innovation

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/lal.jpg?itok=gi-ZabHS
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/kumkum.jpg?itok=MYwxtkw_
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/mirror.jpg?itok=iCGUizmu
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/com.jpg?itok=dt4jzm8M
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/sky.jpg?itok=iRHwz8oe
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories