MTV wins Asian Television, Promax & BDA Awards

SINGAPORE:MTV has reaped a rich harvest of awards this year. In addition to clinching several prominent awards in the region, it recently bagged four awards at the Asian Television Awards held on 4 December. MTV Networks Asia nabbed the highly coveted Cable & Satellite Channel of the Year, Best Entertainment Special, Best Entertainment Programme and Best Light Entertainment Presenter/Performer categories.

he company also scored nine wins, four Golds and five Silvers at the PROMAX & BDA Awards held a day before on 3 December.

Awards bagged by the broadcaster included the following

Winning Category    Description

MTV Southeast Asia (Singapore)

Cable & Satellite Channel of the Year

Presented in association with the Cable and Satellite Broadcasting Association of Asia (CASBAA), this award was given to MTV Southeast Asia (Singapore)

MTV Asia Awards 2002 Best Entertainment Special    A two-and-a-half-hour live-televised show hosted by young international stars Mandy Moore and Ronan Keating was based on the first regional MTV Asia Awards held in Singapore in February 2002. It attracted an attendance of over 7,000 people, bringing together the largest gathering of local and international talent ever seen in Asia. Executive producer, David Flack, produced the Awards show.

MTV Asia LDC (Singapore)

Asia Session: Travis

Best Entertainment Programme

Shot in Singapore during Travis' Asia tour in July 2001 at the Singapore Repertory Theatre, the 29-minute show is part of a series featuring live performances of artists playing in Asia. The feel is raw and close up, creating an honest portrayal of the artists' music and talent. Live performances are interspersed with band members talking about their music.

PROMAX & BDA Awards 2002

The PROMAX & BDA Awards recognises outstanding contributions to the broadcast industrys design, promotion and marketing fields in Asia. Recognised worldwide as the pinnacle of promotion and marketing achievement, each entry is judged on the basis of (1) Overall Creativity; (2) Production Quality; and (3) Success in Achieving its Objectives

Category    Winning Entry

Gold - Best Logo Design    2003 MTV Asia Awards logo

Gold - Best Print / Ad Campaign - Special Event    2003 MTV Asia Awards

Gold -Best Music Programme Promo    MTV Fresh Tune-in

Gold- Best ID - Terrestrial    Nickelodeon: Nick India Knickers' Ident The ID spot, produced by Nickelodeons India team, was a tongue-in-cheek promotion to help kids remember the Nickelodeon brand using familiar words and phrases

Silver - Best Public Service Announcement    World Aids Day 'Lucky' promo

MTV India had also bagged two awards at the Indian Telly Awards for Best Music Channel and Best Comic Shorts for the spoof Fully Faltoo. At the Singapore Tourism Awards in October, MTV was the finalist in the 'Best Event Organiser (Special Events)' category for MTV Asia Awards 2002. At last month's PR Week Awards, the MTV Asia Awards 2002 campaign was won in the Marketing Communications: Consumer category

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