Television

Zee Cinema, Music in revamp mode

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/02/07/zeed.jpg?itok=_C_GvScS

MUMBAI: Zee Cinema is in a for a complete programming shake up with the recent acquisition of 16 new movies to its library. So is Zee Music, the languishing music channel in the Zee bouquet.

ETC promoter Yogesh Radhakrishnan, barely three months into his job as head of the two Zee channels, seems determined to pull both out of their perceived lethargy and into active viewer attention.

 

 

Zee Cinema, despite being the frontrunner in its genre, is the first to get the revamp treatment. Gone will be the weekly Bollywood round ups and the endless countdown shows. The main attraction of the revamped channel is Ek Ka Teen Premiere - new Hindi movies that will make their satellite premiere on Friday 1 pm, with repeat telecasts on Saturday at 5 pm and Sunday at 9 pm.

Radhakrishnan says the innovative strategy will work as the TG for each telecast is different. The idea behind acquiring movies that have barely shaken the box office after their theatre release during 2002 is unique too - these are films that suffered at the cash registers due to problems with delivery, marketing or poor publicity, he says. The second attraction is Bollywood Tonight,, a daily news bulletin on the Hindi film industry, anchored by Samar Khan.

Films like Durga, Yeh Mohabbat Hai (Cinevistaas' maiden film venture), Dil Ne Phir Yaad Kiya and Ansh are bound to do well with audiences who have not had the opportunity of viewing them in the theatres, he says. Slotting of the movies will remain Radhakrishnan's key to the success of Zee Cinema, a channel which he says, is the most underrated in the Zee bouquet.

The channel will also go in for major brand building exercises like Bollywood events from the next fiscal. Zee Cinema, the oldest Hindi movie channel in the country, has thus far not aired events as a premium programming strategy. Zee Cinema, however, will continue to borrow sister Zee TV's blockbuster acquisitions (Gadar - Ek Prem Katha)is the New Year's Eve prime time attraction) even as it will continue to dip into its own 1,500 odd strong movie library and 30-odd strong ETC movie library.

Says Radhakrishnan, " The idea of repeating a show thrice a week is to attract different audience segments. Research shows that people tune in even at 10 am. Cinema is able to deliver ratings throughout the day as everyone watches this form of entertainment. For advertisers, the attraction lies in tripling unduplicated reach. Our concentration will rest on films that the SEC B & C have not seen either due to delivery problems or poor marketing efforts. "

Regarding the advertising and marketing strategy, Radhakrishnan maintains that his focus rests on having Zee Cinema on the prime band of every cable operator. "Beyond creating a basic level of awareness about new programme initatives, I do not see the need to splurge millions on outdoor advertising, radio and print."

Zee Music, which is next on Radhakrishnan's agenda, will appear in its new avatar in January, complete with new shows, ID and a focused TG in mind. For the time being, though, Radhakrishnan is keeping his plans tightly under wraps.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories