Television

Slimmer Viva to showcase third video next week

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MUMBAI: Viva is going full steam ahead, the loss of one member notwithstanding. The music channel from the Star stable Channel (V) has announced that it will air the third video of its girl band later this week.

Their new video Jahan Ho Pyar Ka Mausam takes viewers on a musical journey with the Viva girls in search of a fantasy land, although sans Seema Ramchandani who quit the band recently. The video was shot in the lush green locales of Murud Janjeera, a seaside retreat in western Maharashtra, and amid the sun, sands and surf of the exotic beaches of Kashid, on the outskirts of Mumbai.

An official release informs that the Viva girls have for company the Boys for VIVA - Sanju, Romeo, Parag, Gaurav and Nolen, the macho five-men team, who were selected among thousands who enthusiastically took part in the "Boys for VIVA contest' for being a part of the third VIVA video. Shot in romantic locales, swinging to the music of music composers Jatin-Lalit, the video has a gossamer, poetic avante garde look and was shot in four days, the release claims.

Shot by ace cinematographer Amit Roy and choreographed by Anand Kumar of Kaliyon Ka Chaman fame, the video is directed by Amar Deb, of Channel [V].

The release states that Viva's first album has already sold close to 500,000 copies. Their first public performance saw 50,000 spectators in attendance.

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