B4U Movies bags non-India rights for blockbusters

MUMBAI: B4U Movies has announced the acquisition of over 200 films for the domestic and international market. On the international front, B4U will be showcasing the block busters of 2002 such as Devdas, Humraaz and Company .

Additionally, B4U Movies has also acquired international telecast rights and is already promoting films like Hum Tumhare Hain Sanam, Na Tum Jano Na Hum, Shakti, Lajja, Pyar Diwana Hota Hai; Vadh, Koi Mere Dil Se Pooche, Akhiyon Se Goli Mare, Hathyar, Agnivarsha in the international market. These films will augment B4U's existing movie library of 3000-odd Hindi film titles.

While major Indian entertainment networks are attracting criticism for their unrealistically high bids for acquiring the domestic rights of Bollywood blockbusters, the stand-alone channel with its Filmi; very Filmi positioning seems to have scored a point by staying ahead in the battle for the non-India international rights stakes.

B4U Television Network chief marketing officer Rajnish Lall claims: "We can afford to bid for the mega-blockbuster films due to the higher subscription revenues obtained from markets like the US, Europe, Middle-East, Africa, Canada and Mauritius." 

Lall points out that the major networks, that have a bouquet of channels such as the mass entertainment category and the movie channels, could afford to acquire the domestic rights of the mega-blockbusters at extremely steep amounts. "These networks screen the blockbuster movies on the mass entertainment channels first and obtain higher revenues because these mass entertainment channels command higher advertising rates as compared to the niche movie channels," he points out.

"However, it is a known fact that they have not been able to recover their high investments. As a stand-alone entity, B4U Movies cannot take the risk as we can't charge a premium on our advertising rates. Moreover, we turned into a pay channel recently and our current subscription revenues cannot justify the costly acquisitions," Lall admists.

B4U Movies became a pay channel within the first year of operations when it started an encryption feed from August 2002. "Generally, advertisers associate movie channels with female audiences and children. However, a recent survey conducted by The Economic Times showed that B4U Movies scored high in the male SEC AB categories and proved that the channel has a large base of loyal male viewers," Lall states.

The channel has a total of 18 hours of film-based programming and 6 hours of non film-based shows that revolve around Bollywood. "B4U has earmarked the 5pm to 7pm slot for the non film-based shows. Our research has shown that housewives and children prefer shorter shows during this particular time slot because they are busy with other activities and are unable to keep track of the longish films," claims Lall.

As far as subscription strategy is concerned, B4U Movies is keen on focusing on certain cities and pockets therein. "We are happy with the fact that the cable operators assure us a minimum guaranteed fee every month. We are not concerned about what they earn over and above the amount they pay us. Such an arrangement has worked out well with several individual cable operators and MSOs who show B4U Movies, " mentions Lall.

B4U has managed to get a subscriber base of 11.5 million households across the country within a six month time frame. Incidentally, B4U Movies has an equal share of 30 per cent in the western, northern and eastern parts of India. "In fact, B4U has a 70 per cent penetration in Kolkata; higher than any of the other competitors," claims Lall. However, the channel is weak in South India (Tamil Nadu, Kerala) and is doing well in certain pockets of Andhra Pradesh and Karnataka.

Latest Reads
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories