How the industry can take the leap forward

MUMBAI: CNBC's "The Entertainment Industry: Taking The Big Leap" brainstorming session held on 19 December in Mumbai, offered several solutions to the woes of the constituents of the entertainment industry. Here, we present some views of the participants.

KPMG entertainment business head Rajesh Jain, during his presentation on the entertainment industry, called for corporatisation, rationalization of the existing unorganized film sector.

Jain also added that there might be a phase when the distributors will need to have a 'portfolio' of different films catering to different niche audiences. He mentioned that professionalism and innovative financial management could be the key elements of the theatrical distribution sector in the near future. He also envisaged the reversal to the studio system of yesteryears.

Nimbus' Harish Thawani made a valid point when he mentioned that the pilferage of revenues, a global phenomenon, implied that professionals needed to look at alternative options (revenue mapping) to multiply their revenue streams.

Thawani also emphasized that sports was the only segment that had quickly capitalised on each emerging medium and revenue stream; promotions, merchandising, broadcasts, viewership, 'live' audiences, webcasts so on and so forth. Thawani also added that the Indian film industry must follow the highly professional system perfected by the Telugu film industry.

Thawani also claimed that one needs to make small beginnings in legitimising the business of the unorganised sectors that resorted to piracy and unethical practices.

Shravan Shroff of Shringar Films added that the film industry required tighter scripting; better time management; a tighter grip on cost overruns; and productions that have a longer lifetime in terms of reruns.

Radio Mirchi (ETIL) boss A.P. Parigi mentioned that the success of the radio industry could be attributed to the FMCG approach wherein the programming was institutionalized. He mentioned that the radio channels had different executive producers for different genres. He added that the radio industry's success was based on a high level of localization of content.

UTV chairman Ronnie Screvwalla opined that the need of the hour was iexploring new genres and crossover films that catered to discerning niche audiences.

Rekha Nigam felt that a system had to be created to be able to protect the creativity of existing resources, spot and nurture new talent. She added that the creative aspect must be the soul of any content; followed by marketing and management functions.

Columbia Tristar boss Uday Singh claimed that the scripts must be 'bounced off' the distributors. He said that his global counterparts involved all the country offices of Columbia Tristar right at the script stage and were involved from the intial stages of conceptualization of a movie. "They ask for marketing and promotion plan inputs very early on and that to from every one of their offices," he said. He added that all content is created for a target audience. Therefore the distributors had to be in the loop.

Shravan Shroff seconded the view by adding that distributors have to be consulted from the initial stages of the scripting process.

TamIndia's L.V. Krishnan made a valid point that ratings don't declare popularity but the popularity drove ratings. He opined that good content was the key to better ratings. Screvwalla responded by saying that the television industry was lucky that it had the rating system to modify, correct, change and evolve content based on audience feedback. founder and CEO Anil Wanwari said that the Indian film industry could learn from the example of the French television industry which had set in place a system to export french television product globally under the aegis of Television France International with government funding thrown. The organised push international had resulted in French television programme exports touching close to 130 million Euros in the past year from zilch hardly a decade ago.

UTV's Biren Ghosh summed up the feelings by saying that the entertainment industry must give adequate importance to the four key elements of the entertainment industry: the structural capital, the human capital, the intellectual capital and the customer capital.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories