| Masudi was quoted by the UAE's Khaleej Times
as saying: "A lot has been written on Islam and the Holy
Book, but the effect and impact of the visual media is exceptionally
strong." Masudi explained that it would be created using a pioneering
fusion of the techniques and styles employed in making advertisements,
documentary and feature film.
Hoo Productions was formed in 1996 by Shaikh Jamal bin Humaid Al
Qasimi to produce television software and radio programmes in the
UAE. Since its inception, it has produced approximately 1,000 shows
for TV channels like Zee, Sony, UTN and Pakistan's ARY Digital.
Currently, Hoo is shooting two daily soaps for an international
television channel, the Khaleej Times report says.
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