Television

Hallmarks 'Sesame Street' introduces HIV- Positive muppet to spread AIDS awareness

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/12/Hallmark_0.jpg?itok=04ZmA6za

Hallmark has announced that its kids show Sesame Street will introduce a HIVpositive Muppet. The as yet unnamed character will appear next month on Takalani Sesame which is the version of the kids‘ show that airs in AIDS-ravaged South Africa. The newest Sesame Street Muppet will be brought to viewers by the letters H, I and V.

An official release informs that in South Africa an estimated one in nine people are infected with HIV. Sesame Street producer Joel Schneider announced the introduction of the HIV-positive Muppet, who does not yet have a name or a final design at this week‘s 14th lnternational AIDS Conference in Barcelona, Spain.

He said, "There is no systemic education for children about the HIV virus and AIDS. They often receive a lot of misinformation. We know in South Africa, as well as in other places, the virus is a huge issue." Some of those countries (among the 70 in which Sesame airs) where the new Muppet might also appear may include Russia and Mexico. It has not been clarified as to whether the character would also join Bert and Ernie in the American Sesame Street. The story about how the character contracted HIV is still under discussion, but it‘s likely to involve a story line about a blood transfusion or transmission through childbirth.

Talking about the character of the muppet Schneider said: "We know that she‘ll be lively, alert, friendly, outgoing and HIV positive. She‘ll be healthy, not sickly. The aim is to help ‘destigmatise‘ the virus among viewers of the programme, We want to show children that it‘s okay to touch an HIV-positive person, okay to hug, that a person can still be a constructive part of the community."

Sesame Street airs weekdays at 7 am and in the evening at 4 pm on the Hallmark Channel Kids Block.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/shipra.jpg?itok=72K021J0
Make your snack time a lip-smacking affair with Chef Shipra Khanna

Crack the code to snacking this February as premium lifestyle channel Living Foodz is set to launch ‘Snack in the Box’ with Chef Shipra Khanna. Starting February 26, the show marks Chef Shipra’s debut on the channel and will unravel snack recipes with a twist!

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/star.jpg?itok=uVnQqI3i
Four Star India channels again among top 10 channels across channels list

Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week 7...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/gecccc.jpg?itok=PJ21Qcde
Star Plus third in urban market: BARC week 7

Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/volley.jpg?itok=qVnBAfj7
Volleyball Federation of India announces partnership with Baseline Ventures

The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/eros.jpg?itok=Wl6o1moW
Eros Intl’s Deshpande hints at group rejig, likens RIL tieup to ‘blank canvas’

The Eros group, which includes an India-listed company with the parent Eros International plc. listed on NYSE, will soon start the process of simplifying the organisational structure to realign shareholders interest after an announcement that Reliance Industries Ltd. would be investing in the...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/karan.jpg?itok=h5Zv2RJa
Discovery Jeet postpones 2 show launches to late March

The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/ipl18.jpg?itok=8l-fGkZA
Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/motu.jpg?itok=3ruwYKEU
Animation sees an uptick despite expensive production

MUMBAI: When it comes to popular content on TV in India, general entertainment channels (GEC) lead the way. Primetime shows are most watched, most-earning and most talked about since the early years of the saas-bahu serials. Animation as a genre is sidelined to the kids’ channels but producing it...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/usports_0.jpg?itok=IFb1oiLI
U Sports aims to launch Indian e-sports federation

With an aim to make India a serious player globally, U Sports founder Ronnie Screwvala and its co-founder and CEO Supratik Sen are discussing with the Ministry of State, Youth Affairs and Sports India to form the official e-sports federation of the country.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories