Television

BAG films confident that 'Rozana' will make news on DD Metro

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NEW DELHI: The war of soaps is on and the media covers the TRP & TVR to the hilt. But of late news is back in news. Amidst this scenario, what the media has forgotten is that TV is not just the cable & satellite world. It's much larger; the audiences are wider and spread across. The C&S world is miniscule compared to all TV homes and that's what the New Delhi-based BAG Films is trying to exploit through its news programme called Rozana which will soon resurface on DD Metro in the post-10 pm slot. 

Rozana, with the essence of last 24 hours encapsulated in 24 minutes, is being given a different flavour, a flavour of the way the news is going to affect a commoner. 

The capsule will have 12 broad platforms, from news headlines and analysis to investigative reporting to public concern areas to crime reports to la Ru-ba-ru and a dialogue with the most controversial personality of the week.

Why DD2? Pointing out that the same programme on the now defunct DD News was watched Anurradha Prasad, managing director of BAG Films said: "There are 8 crore plus (80 million) TV homes in India while C&S caters to just 47 per cent of the lot. For the rest DD is the window to the world. Moreover DD has almost 100 per cent coverage." 

The slot vacated by Aaj Tak two years back was taken up by BAG Films, a production house with expertise in TV software. Starting August 19, 2002, every week day at 10:30 pm, Rozana will be aired in the sponsored slot. 

Will it get viewership? Will it attract advertisers? Prasad is confident it will. There are 80 million homes and just the cow belt (mostly north India) alone has 29 million TV homes and this in itself can contribute a lot in the form of advertising. 


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