Star Movies claims clear lead over HBO

NEW DELHI: Which is the best of the lot? Star Movies, armed with TAM data, has claimed that it is dominating viewership (target group: C&S SEC AB 4+ homes, nine cities for Fri, Sat, Sun 1900-2400) for the weekend slot : in June, Star Movies had an audience share of 1.49, almost double of HBO (0.76), and far higher than the others like AXN (0.39), Zee MGM (0.24) and Hallmark (0.03) over the weekends. 

An official release states Star Movies beat HBO every week this year, across 15 markets. To buttress its argument the release makes the following points:

• Star Movies, early this year, was the top performing channel in India with this year's broadcast of the Oscars. 

• It holds the ratings record for the top three movies Titanic, Jurassic Park and Lost World ever to air in India (see ratings chart) 

• Watched by over 40 million people over the last three months. 

• The channel reaches 3 out of 4 upmarket men with cable across the last quarter (April to June). 

• The largest studio portfolio of any movie channel.

• Exclusive access to the most successful movie franchises of all time - James Bond and Star Wars films 

• Exclusive rights to Live broadcast of the Oscars, and also some special events like World Heavyweight Championship Boxing (the Lewis Vs Tyson bout was shown on the channel). 

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