Television

AXN to continue moving along the pay route post CAS

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/11/AXN1.jpg?itok=B6_Qlipe

NEW DELHI: Reiterating that AXN will continue to be a pay channel even after conditional access system is introduced in India, whenever that is, V-P marketing AXN Asia Gregory Ho said that in the initial phase of CAS most pay channels' viewership will get "impacted."

"CAS will usher in an era in India which will be similar to any other market in Asia like Japan where there will be an ala carte menu and also premium fare." Ho made these remarks while addressing journalists concerning the channel's plans for the show Alias which will premiere on the channel next month. Pointing out that Indians are "very fortunate" as they hardly have to pay anything for a whole gamut of channels, Ho said that in Singapore, for example, the basic tier costs as much as Singapore $30 per month.

Over and above that for every other channel the subscribers have to pay extra and all movie channels were part of the pay package and charged a premium. Terming India as the "rising star" in the scheme of AXN, Ho said: "India has the potential and if we get it right, this market will become a cash cow." At the moment, the most lucrative market for AXN is Taiwan where cable penetration is as high as 95 per cent. Though Ho was a bit cagey about revealing revenue figures, he did admit that AXN's Indian operation garnered more revenue out of advertising as ''subscription revenue in India is quite low".

Pointing out that India could have become the cash cow last year itself but for the economic slowdown which hit the global economy, Ho said now as per their expectation, the Indian market will take another couple of years to become the proverbial cash cow. "The market is slowly picking up but there is a guarded optimism (amongst advertisers)," he added.

To build up the brand further the channel is extending its roadshows involving screening of movies, as part of on-ground marketing initiatives this year to 10 cities which also include non-metro centres like Chandigarh and Cochin. The 28 movies that AXN will screen over seven days include Gladiator, Nighthawk, the two Mission Impossible films with Tom Cruise and some Jackie Chan movies. Efforts are also on to get some action-oriented Hindi films like Aawara Paagal Deewana also to be screened as part of the festival.

Assistant V-P (marketing and sales-AXN) of SET India Rohit Bhandari said SET distributed and took care of marketing and sales of AXN in India.

A brand evaluation, which took place sometime last year, highlighted that though the popularity of AXN channel is high, the perception and clarity about the channel's image was a "bit fudgy", Ho said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/tlc.jpg?itok=z2Et6wll
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/lallan.jpg?itok=FMCuiPWF
India’s leading New Age News Brand TheLallantop.com set to take Television by storm

New-age digital brand TheLallantop.com is about to take the television screens by storm.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories