Television

HBO trains sights on housewives with 'Time Out'

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MUMBAI: HBO is set to target the housewife from September with Time Out, an alternative to the routine morning fare trotted out on other channels. 

An official release informs that the channel will bring two movies, back-to-back every weekday afternoon, starting 11 am in the programme band HBO Time Out. The films run the gamut from period pieces, to family films to serial killer thrillers. The entertainment saga begins 2 September with Poison. Other films that will be screened include Sense and Sensibility, Beethovens 2nd, The Bone Collector, Outbreak and Striptease. The last one, the Demi Moore starrer, comes a surprise as one associates that kind of film with late night viewing.

In addition, the channel has announced that to coincide with the Emmy season, it will have the programme block HBO Original Movies - Emmy Stunt. The films will air next month every Monday at 9:30 pm. The treat begins on 2 September with the Triple Emmy award winning, HBO Original film examining the war against aids And The Band Played On. Starring Richard Gere, Matthew Modine and Alan Alda, the real-life drama chronicles the tragic, time-consuming battles among government agencies, gay groups and scientists that hindered the discovery and research on the AIDS virus. The film shows how the gay population in San Francisco came to be at risk in the early 1980s.

Speaking on the programming initiative MD HBO South Asia James P. Marturano said: "HBO Original productions are a strong differentiator for the channel to create extra value for our viewers since these are programs that are not released theatrically and premiere exclusively on HBO channel."

Currently, HBO claims to produce an average of six original films per year.

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