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MUMBAI:
CNN International will introduce a new sports segment during
the network's Asian breakfast show News Biz Today from
2 September.
Sponsored by Volvo as part of its campaign to celebrate
its 75th anniversary, the sports segment will air three
times during CNN's three-and-a-half hour morning programme.
An official release informs that joining
News Biz Today's co-anchors Stan Grant and Jill Neubronner
at CNN's Asian headquarters in Hong Kong will be CNN International's
sports anchor, Candy Reid who will provide viewers with
top stories from the world of sport including interviews,
scores and analysis of international sport. The sports segment
will be broadcast live from the network's new Sports Studio
at CNN's headquarters in Atlanta.
Airing
every morning live from 6:00 to 9:30 a.m.(Hong Kong Time),
News Biz Today provides a rolling mix of continual
live breaking and headline news, business stories, sports,
weather and analysis every weekday.
CNN
currently claims to be seen in over 162 million households
worldwide. Pan Asian research (PAX), conducted by Asia Market
Intelligence, shows CNN as the clear leader among international
news channels in Asia and confirms that CNN International
reaches more business decision makers than the other major
international news channels combined, the release claims.
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