Television

DD plans audience research to supplement TAM data

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/26/Untitled-1_14.jpg?itok=-9xdDv6-

NEW DELHI: Even as national broadcaster Doordarshan continues to take market research agency TAM Media's data on television ratings, it has decided to lay greater emphasis on conducting qualitative audience research for programme evaluation and positioning. 

The matter was discussed threadbare in the research advisory committee meeting held at Doordarshan headquarters in New Delhi today.

The general consensus at the meeting was that TAM data, obtained through peoplemeters placed in 27 cities, does not give a true and correct picture of Doordarshan's reach, which has a far stronger following in the semi-urban and rural areas. Further, the sentiment was that the sample of TAM was too small to be representative in a multi-cultural society like India.

One of the models that will be experimented with will be the setting up of Doordarshan viewer's clubs, which would give feedback and suggestions for improvement of DD programmes. 

It has also been decided to capitalise on the success of the Meri Baat interactive talk show programme on DD Bharati, which has brought hundreds of schools in close contact with Doordarshan. DD will launch more and more interactive programmes, and will use the School Forum to create awareness about the programmes. DD expects that word of mouth publicity will lead to chain reaction i.e. from the participating children, on through his/her classroom, through the school, to parents of students and other family members, on to their friends, and so on. It is envisaged that the school forum will also be used to get feedback on the quality of DD's shows. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/star.jpg?itok=iGjV-9vK
Star Bharat to be available on DD FreeDish as b’caster’s fourth FTA offering

Going FTA seems to be the flavor of the season. Star India’s Hindi general entertainment channel Life OK, which will be soon rebranded as Star Bharat, is now slated to be available on DD FreeDish with the likely appearance on 28 August 2017.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/aradhna.jpg?itok=u6PF3K-k
FremantleMedia appoints Aradhana Bhola as India MD

FremantleMedia has announced the appointment of Aradhana Bhola to the role of the managing director at FremantleMedia India.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/disney.jpg?itok=4s-TOzU1
Heartwarming friendship: Pete’s Dragon on Star Movies Select HD on 19 Aug

‘Life without friends is like the sky without the sun’, a quote that is best complimented by the beautiful tale of Pete’s Dragon; a story of a boy who finds an unexpected companion who protects, nurtures and travels with him – a friend who just happens to be a dragon!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Shashi_Tharoor-Arnab_Goswami.jpg?itok=4tfOqWoc
Republic TV & Pushkar's kin restrained, hearing on 21 Sept

MUMBAI: The Delhi High Court has asked Republic TV and the kin of late Sunanda Pushkar not to indulge in "name calling" in connection with her death case but said there could be a possibility of some posturing from both sides.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Pehredaar_Piya_Ki.jpg?itok=UU4ZWeli
BCCC directs 'Pehredaar Piya Ki' to late night slot with disclaimers

NEW DELHI: The Broadcasting Content Complaints Council (BCCC), a self-regulatory body under the Indian Broadcasting Foundation umbrella, has asked Sony Pictures Network India to move its fictional serial Pehredaar Piya Ki, aired on one of its channels, to the 10 pm slot and simultaneously run a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/17/Shashi%20Shekhar%20Vempati.jpg?itok=_4Vd6-eK
DD logo design submission deadline extended

NEW DELHI: The deadline for submission of logo design for India’s pubcaster Doordarshan has been extended by a week to 20 August 2017, the Prasar Bharati CEO Shashi Shekhar Vempati said yesterday.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/ch.jpg?itok=72XY1Jyh
Movies Now & DD Sports top respective genres: Chrome DM (updated)

The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/jay.jpg?itok=nNs8G7bM
Boxing Federation of India set to extend pro-league bid submission date (updated)

MUMBAI: The BFI has announced the extended date of submitting the bid documents as 11 September 2017. The tender documents are available on its website. Previously the last date for submitting the bid documents was 16 August. The BFI is looking at licensing the league for 10 years.  " BFI...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Vishal%20Gurnani.jpg?itok=SiOULiSQ
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes

MUMBAI: It's hoping to make a big impact on Indians love for everything Bhojpuri. Mumbai-based Dishum Broadcasting flagged off the free-to-air Bhojpuri TV GEC  Dishum just as India entered its seventy-first year of becoming independent. Branded Bhojpuri Dhamaka- Dishum, it is expected to have the...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories