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NEW DELHI: The government has asked the
cable and broadcasting industry to come back with more details
on the investments that are likely to be needed to be made
in headends if conditional access system - facilitating
addressability in Indian cable homes - is implemented. This
would also form the basis for pricing of the minimum of
33 channels, which a cable operator would have to provide
to subscribers as part of the basic-tier of service.
There
are some differences between the government estimates on
the finances involved and that arrived at by cable operators
that hampered a consensus on pricing of the basic tier of
service at a meeting of the costing committee on CAS held
on Thursday.
For example, while the finance ministry, after collating
data and doing mathematical calculation, feels that the
cost of one channel for a headend servicing a 7 km radius
would be approximately Rs 45,000, some cable operators,
according to industry sources, told yesterday's meeting
that if all BIS standards are to be followed then the figure
arrived at by the finance ministry would almost double per
channel.
Additionally, while government estimates put cable penetration
in the metros at almost 70 per cent of the total TV homes,
the cable industry representatives say it does not exceed
58-60 per cent.
The costing committee meeting, chaired by joint secretary
(broadcasting) in the I&B ministry, Rakesh Mohan, has asked
the cable industry to provide it with more details on the
actual finances involved to set up a headend if coaxial
cable/fibre optics are laid.
These issues are important because they are related to the
pricing of the basic tier of prices which, the government
says, would be fixed by it.
The 33 free-to-air channels that are to be part of the basic
tier also include three Doordarshan channels.
However, the genres of channels that should be included
in the basic tier have not yet been specified. "Specifying
the genres of channels would be difficult because it will
depend on the availability of free-to-air channels in a
specific genre," a cable operator told indiantelevision.com.
For instance, it would be very difficult to include a sports
channel in the basic tier of service at the moment because
there are no free-to-air sports channel available. Even
DD Sports is a pay channel, though Prasar Bharati is mulling
making the channel free-to-air. "This move may have been
necesisated so that at least DD Sports can be included in
the basic tier of cable service, " a media analyst, closely
following developments related to CAS, said.
On the pricing front, while some independent cable operators
have suggested charging Rs 3 per channel for the basic tier
of service (Rs 99 per month for the package), some broadcasters
have suggested a much lower price in the range of Rs 45
to Rs 50.
However, implementation of CAS in the immediate future looks
bleak as the government may not hurry it through via an
executive order (Ordinance) in between Parliament sessions.
Though
the official reason being cited for this delay is that if
the prices of pay channels hold, there is no immediate need
for CAS, it seems that the government has realised that
it would be difficult to convince the President of the country
to promulgate an Ordinance at a time when the country has
more pressing problems compared to CAS.
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