Television

Sahara builds up primetime fare around 'Har Mod Par'

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MUMBAI: Take a successful show and build programming around it. That is the strategy that Sahara TV appears to be adopting. The show in this case is Har Mod Par, which has made a mark for itself in the 8:00 pm slot. Har Mod Par works as the lead-in for Sahara's new family soap that launched yesterday in the 8:30 pm plot - Virasat. 

With Virasat, it makes four new shows that Sahara has launched in the span of three months between 7 and 9:30 pm, all dailies or at least tri-weeklies.

Chacha Chaudhary aimed at kids followed by Shubh Mangal Savadhan a sitcom,then the established Har Mod Par followed by the just launched Virasat, after which comes Parchaiyan - a suspense drama - at 9:00 pm tries to tighten the grip, the aim it seems is to provide the viewers with a wholesome package.

"Along with some new weeklies, the introduction of a fresh bunch of dailies was aimed at satisfying the audience's need for dailies that have an edge as far as building viewership around a specific time slot is concerned," says Priya Raj, V-P publicity & promotions, Sahara TV, explaining the thinking behind the new launches.

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