Television

Zee TV begins test signals for encrypted beam for Middle East, Pakistan, Bangladesh, Nepal

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/22/Untitled-1_26.jpg?itok=7mci3wqk

Subhash Chandra's Zee Network's plans to launch a separate encrypted beam for markets in the Middle East, Pakistan, Bangladesh and Nepal under the Zee International banner finally took off today with a technical launch. 

This is to be followed by a formal launch in the Middle East by the beginning of May, in Bangladesh by the middle of May and in Pakistan as soon as cable operators are allowed to receive channels from Indian channels. 

The Zee International beam can be configured to take advantage of the prime time in the Middle East and South Asia, with the intent of providing customised programming. 

Zee International channel will open up markets for their full advertising potential and for enhanced pay revenues. Till now, Zee TV has been accepting advertising from these markets only in its late prime (post 11 pm) time slots. The separate beam will help Zee TV monetise all 24 hrs of its programming for airtime slots from these markets.

Currently most advertisers in these markets do not advertise on Indian channels because:

Advertising rates in India are much higher, especially during prime time. 

India's prime time is 1/2 hour behind Bangladesh, Nepal and Pakistan and 1  hrs ahead of Middle East. 

This means that advertisers in these markets do not derive maximal benefit by advertising on the top-rated programmes on India prime time.

Zee TV went pay in all these markets in June 2001. The separate new beam will not have any effect on the current decoder boxes already in place in these markets and will only require a quick one-time retuning of frequencies.

The separate beam allows Zee TV to tailor content to coincide with prime time in different markets while concurrently valuating airtime inventory at locally relevant and competitively attractive rates. 

Says Sandeep Goyal, Group CEO, Zee Telefilms: "As we had announced earlier, we are now ready to launch the Zee TV International beam. We have already started getting immense response from advertisers in the Middle East market, with clients taking up sponsorship of programmes like Jeena Isi Ka Naam Hai, Nilaam Ghar, Kohi Apna Sa, etc. We may not be able to offer the channel in Pakistan till the time the market opens up. However, we are already in the process of offering the same channel in Bangladesh and will soon start tapping the local advertising market there."

The channel will consider some content customization of the beam. Market relevant programming in Bangla, Punjabi and Urdu will be added to cater to viewers in Bangladesh and Pakistan. Similarly, Zee TV may, at a future date, enhance some of the movie content on this beam, as Indian movies have a high fan following in all these markets. Zee has a 3000+ strong movie library while Bangla and Punjabi content may be cherry picked from its Alpha Channels.

S'PORE GOVERNMENT CORP'S STAKE IN ZEE 5.11 %: 

The Government of Singapore Investment Corporation's holding in Zee Telefilms has crossed the 5 per cent mark and now stands at 5.11 per cent of the total paid up capital of the company. 

This has been a creeping acquisition by Singapore Investment and Zee made the mandatory announcement on the Bombay Stock Exchange yesterday. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Jennifer%20Zaldivar-Clark.jpg?itok=CS2eHKz9
Viacom expands Zaldivar-Clark's role as Paramount SVP - talent

MUMBAI: Viacom Inc. has announced the appointment of Jennifer Zaldivar-Clark as the senior vice president of talent for Paramount Network. In this expanded role, Zaldivar-Clark will oversee Paramount Network’s newly formed talent function and will continue to serve as the SVP of Talent and...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Sandeep%20Gurumurthi_2.jpg?itok=ZejRgvl6
Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category

Times Network’s business news channel ET Now recently added general news to its coverage. It has broadbased itself in an attempt to offer holistic news for business, hoping to shape the discourse of politics, governance, technology, markets, business and economics in India. The strategy, as Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/20/natgeo-dd.jpg?itok=8e3wWIqm
Discovery-like Doordarshan channel recommended to environment ministry

MUMBAI: Doordarshan’s experiments with specialised channels aimed at various sectors did not see the outcome on expected lines. It may, however, come up with a 24×7 channel dedicated to an issue. The third National Wildlife Action Plan (NWAP), effective till 2031, has recommended setting up 'DD...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/Sunita_Uchil_0.jpg?itok=xmMsZu2i
Zee Content Hub originals slate for DISCOP SA: First Indian-African drama, lifestyle and factual programmes offered

MUMBAI: Global Content Hub by Zee – the syndication division of Zee Entertainment Enterprises Limited (ZEEL) -- announced its new, original programmes for licensing at the upcoming DISCOP market, in Johannesburg on 25-27 October. Highlights of this year’s portfolio include the new Indian/African...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/kids.jpg?itok=NRJKgGmR
Kids channels ensure strong lineup for Diwali season

Kids channels will hope to grab more eyeballs during Diwali, which also happens to be vacation time for most schools.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/leela.jpg?itok=A8io70Ro
Sony Yay! associates with 'Animals Matter To Me' to make this Diwali ‘Pawesome’

Animals play an integral role in our lives, always showering us with love no matter what. However, in return we humans rarely reciprocate their love.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/purie.jpg?itok=FVJ9-hkm
India Today's Purie says new vice chairperson Kalli has ability to straddle edit and biz functions

India Today Group, which runs news channels -- India Today and Aaj Tak, on Tuesday, named Kalli Purie as the vice chairperson.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/zarbi.jpg?itok=nnbWTo_-
How to build wealth, invest safely: BTVI Conclave telecast tonight

BTVI, an English business news channel, hosted an on-ground version of their successful investment knowledge show Call BTVI. The on-ground ‘Call BTVI Conclave 2017’ saw eminent personalities coming together to articulate their views on the Indian financial market. Tune into BTVI to catch the Call...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/aparna.jpg?itok=z2yDrydV
Sony Pictures Television signs first output feature film pay TV deal with ZEEL

Zee Entertainment Enterprises and Sony Pictures Television (SPT) have announced that the duo has entered into the first pay features deal.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories