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Children's
channel Nickelodeon may be struggling to find its niche
audience in India, but the situation in America is quite
different.
The
Kids Choice Awards (KCA) show 2002 scheduled to take place
on 20 April in Los Angeles will see media personalities
and products targeted at the youth compete for honours.
The show covers film, television, books, music and sports.
The
show is clearly meant to be an antidote to serious counterparts
such as The Academy Awards which aired last week on Star
Movies.
In
a bid to extend the brand identity, the channel has announced
the KCA 2002 Sweepstakes. Viewers have to tune in to Slimetime
Live on 8 April from 4 - 6 pm (ET) and dial the 1-800
number that flashes on the screen. Five grand prize winners
get a limousine trip to the event. As consolation, 500 other
winners get T-shirts connected to the event.
KCA's
fifteen categories include Favourite Female /Male Butt Kicker,
Favourite Male Athlete and Favourite Book. Stars competing
in the different categories include Sarah Michelle Gellar
Buffy The Vampire Slayer, Oscar winner Angelina Jolie
Girl Interrupted, Jackie Chan nominated for Rush
Hour 2, Jennifer Aniston of Friends fame and
golf legend Tiger Woods.
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