Television

Academy Awards are Star Movies' March blockbuster

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/19/Untitled-1_24.jpg?itok=hGIq4AiB

The verdict is out.

The hopes and hype surrounding the Indian entry to the 74th Academy Awards ensured Star Movies a viewership for the live event unprecedented in earlier years. The channel, which has been telecasting the event for five years, says this has been the best yet.

Not surprising. Ratings from the audience measurement agencies, just in, show that Indian viewers rose early and bright on 25 March to catch the excitement that began at 6:30 am. According to INTAM figures, Kolkata led the country's metros with a viewership of 4.39 (TG 4+, C&S). Bangalore followed with TVRs of 2.18. Mumbai, the seat of Bollywood, however, ran a distant third with TVRs of 1.77. 

Weekday and office hour obstacles notwithstanding, the event, preceded by a nearly month long on air and ground promotional activity, managed to bring in the moolah for Star Movies. Star had mass promoted the hitherto niche programme, using Lagaan as a peg to build the Star Movies brand.

The ploy worked. All 30 minutes of ad time on the three and half hour live broadcast of the ceremony were sold out. Besides, four of the nine main sponsors of the live show were mass marketers like Pepsi, Parle, Asian Paints and Bajaj. Other channels like HBO and BBC World ran Hollywood specials as a run-up to the event; the benefits of which were cashed in upon by Star.

Other cities have not fared badly either. Chennai with TVRs of 1.35 and Delhi with TVRs of 1.12 helped shore up the ratings. One million plus towns in Gujarat, Maharashtra and Karnataka too scored ratings above 1, a fair figure for such niche events, say analysts. 

Figures put out by the other rating agency, AC Nielsen's TAM ratings, are not as effusive though. Kolkata leads with TVRs of 2.8 (TG C&S 4+) and Mumbai follows with TVRs of 1.14. According to TAM, Oscar viewership was better among the C&S 15-44 AB category, Kolkata leading with 3.91, and Mumbai following with 2.2. While the overall TVRs for the six metros hover around 1.81, most other cities have not been able to cross the magic TVR figure of 1.

Lagaan - the element that sparked Indian interest in the Oscars

In the US, though, the picture's not so bright. The Oscars drew a 25.4 Nielsen Media Research rating on Sunday, the lowest-rated Academy Awards telecast ever, with just 41.8 million viewers, say reports. Last years show had the previous low record. 

Lagaan has just reversed the trend in India. Will it hold in the coming years?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Punit-goneka-800x800%20%282%29.jpg?itok=KJDyzBsr
ZEEL reports steady Q1 FY2018 results

MUMBAI: It’s been a hectic first quarter of FY 2018 for homegrown media power house -- the Essel Group promoted Zee Entertainment Enterprises Ltd (Zeel). The company has gone ahead for some corporate restructuring and has also declared its Q1FY2018  financials which, if not impressive, at least...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/DD-800x800_1.jpg?itok=dnHWjk4Z
DD announces short film contest on Independence theme

NEW DELHI: Doordarshan has announced a Swatantra Bharat Short Films Contest to mark the 75th anniversary of Quit India Movement and 70th anniversary of India's Independence next month. The aim is to create awareness, education, encouragement and enlightenment about inspiring, real-life stories of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/NDTV-newsroom.jpg?itok=rwNsboTL
NDTV restructures biz & newsroom amidst reports of layoffs

NEW DELHI: Buffeted by allegations of tax evasion and money laundering, which are being contested in appeal tribunals, one of India’s first private sector TV news organization NDTV has said it is reorganizing newsroom set-up and resources available to adapt to changing technologies like MoJo or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/war.jpg?itok=DB4RB8xx
Star World launches Game of Thrones season 7 with personalized posters

The great war is finally upon Westeros as the much anticipated first episode of Game of Thrones premiered on Star World last Tuesday at 11 PM. In order to promote the launch, Star World undertook a mammoth digital campaign to engage with fans. By tapping into current trends on social media and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Hemang%20Amin.jpg?itok=KaQHwSfq
BCCI elevates Hemang Amin as COO

MUMBAI: The Board of Control for Cricket in India (BCCI) has appointed Hemang Amin as the chief operating officer (COO) of the Vivo Indian Premier League. Amin was most recently assistant general manager – finance, commercial and events at BCCI and was recognized for successfully handling the...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Untitled-1.jpg?itok=8mf6CXTQ
GRB Entertainment announced sales of it's top 4 documentaries

MUMBAI: GRB Entertainment announced sales of four of its top documentaries to broadcasters in Brazil, Japan and the U.K. Globosat Brazil renewed Remembering Whitney, a documentary featuring legendary singer Whitney Houston, just in time to celebrate the icon’s August 9thbirthday. This breathtaking...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/DD-800x800.jpg?itok=8r8Xm_oH
Prasar Bharati Board favours separate DD News Hindi & English channels

NEW DELHI: The Prasar Bhrati Board is inclined towards bifurcation of the Doordarshan News channel into two – one for Hindi and another for English. However, the Board has sought the views of Doordarshan before taking a final decision. In a recent meeting, Prasar Bharati sources told...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/IPL-800x800.jpg?itok=gWfm4TQw
IPL: Media rights race hots up after IMG renews events deal

MUMBAI: IPL events rights holder - the International Management Group (IMG) has reportedly renewed its partnership with the Indian Premier League (IPL) for another five years. For the last 10 years, the UK-based organisation is the primary controller of the main events related to the IPL. IPL...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/ISL.jpg?itok=_eMunjPv
ISL sponsorship: Hero triples investment at Rs 1.6 bn

MUMBAI: Hero MotoCorp has, for another three years, reportedly renewed its sponsorship arrangement with IMG Reliance and Star India-promoted Indian Super League (ISL) for Rs 1.6 billion. As Hero's last deal with ISL in 2014 was valued at approximately Rs 500 million, it has now tripled its...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories