MAM

Media agencies go 'deewana' with Max

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/21/Untitled-1_2.jpg?itok=lSlRs2zj

MUMBAI: Is busy schedules, hectic targets and meetings all you can picture while imagining a media agency? Well! At least for a change, you can shed that image as the agencies are gearing up for Sony Max’s No Talkies.

The media agencies that are busy brushing up on their knowledge of movies and not brands for the dumb charades are now also discovering a bit of deewangi in one another.

As reported earlier by indiantelevision.com, the game which is spread over three rounds will be held in Delhi, Bengaluru and Mumbai. The registrations for the competition began 3 September and continued for two weeks on the microsite http://notalkies.sonymax.tv/.

The list of agencies who have already registered for the fun-zone are Madison, Group M, Maxus, Starcom, Lodestar, MPG, Zenith Optimedia and OMD.

Excited, Platinum Media (Madison media) CEO Basab Dutta Chowdhry exults: “I think it’s a great initiative taken by Max. It sounds great and fun for agencies. Generally people are so busy and caught up with work and life; this is a new niche initiative where everybody can participate. There are very few initiatives like these- ‘Max-No Talkies’ which gives a chance to everyone to participate.”

The agencies are all kicked about this competition, which is more of nostalgia for a lot of them.  To top it all, they see it as a good opportunity to meet and interact with new people. Vivaki Exchange CEO Mona Jain agreeing on this says: “No Talkies is a good and interesting initiative. It’s a first time initiative, unlike the regular parties. It also goes back to the DNA of the channel. The industry was very small earlier and people knew each other well, but the scenario is different now, the industry has expanded, so it will be a good opportunity to meet and interact with new people.”

“It is not going to be a typical game of dumb charades,” says Sony Max VP marketing Vaishali Sharma. She further goes on to say that the channel is bringing loads of innovations to ensure engagement and an exciting evening for those who are participating.  The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor.

Lintas Media Group vice-president Ramachandran Venkatasubramanian states: “The initiative is very interesting and this kind of activity has never been done before. No Talkies is supposed to be an interactive game and I am waiting for it. Normally bonding with people happens differently, with a game like dumb charades the bonding will happen uniquely. The game itself is very engaging and people interact with each other through it, also dumb charades is all about movies and it gets back to the genre of Max.”

The city rounds of the activity will take place in Delhi on 18 September, followed by Bengaluru on 19 September and will close with Mumbai on 25 September. A total of five shortlisted teams - two from Delhi, one from Bengaluru and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1 October at Blue Frog.

So for agencies, it’s ready, steady, Po!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/J%20S%20Khehar.jpg?itok=NkQZvxab
Surrogate ads by liquor companies not disallowed by SC

MUMBAI: The apex court of India has denied entertaining a plea that sought a ban on surrogate advertisements such as soda TVCs and ads by liquor companies. Surrogate advertising is a form of advertising that is used to promote products such as cigarettes and alcohol for which advertisements are...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/biber1.jpg?itok=5EGWg5jP
Bajaj to lighten up India leg of Beiber's Purpose World Tour

Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/hemani-kapadia.jpg?itok=-MEIpwD9
SapientRazorfish & DigitasLBi have a new CEO - Himani Kapadia

SapientRazorfish, a part of Publicis Groupe HAS announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/abhimanyu.jpg?itok=TxJTOv8f
MAN Trucks has a digital & creative Ottoedge in India

Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100% subsidiary of MAN Truck & Bus AG, Germany, the world’s leading manufacturer of trucks and buses. Ottoedge is the only...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/IAF.jpg?itok=nS39h1Ay
IAF campaign aims to break gender stereotypes

MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/coka.jpg?itok=Y680j-GW
New Coke leadership in India, S West Asia

The Coca-Cola Company and its Bottling Investments Group (BIG) announced today new leadership appointments for its India & South West Asia Business Unit and Hindustan Coca-Cola Bottling operations.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Zee%20Yuva.jpg?itok=lGM85XIB
Social Samosa 'Gold' for Zee Yuva

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Baahubali-2_0.jpg?itok=M6MpHcfd
Baahubali-2 teams up with Hike Messenger & Camlin

MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project - Baahubali 2 -- The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories