BENGALURU: Champions League T20 is not just about to kick
off cheering wars among cricket fan tribes across cricketing
nations, but is also extending the frenzy online with the
immensely popular IPL Fantasy League. Pitched battles among
virtual teams created by fans, saw over 500,000 people play
the fantasy league during IPL 2013. Now, fans get to replay
this excitement for the latest CLT20 as well.
The official Fantasy League was conceptualised, created,
designed, implemented and managed by TenTenTen Digital Products.
"The objective of the product was to increase the reach
of the IPLT20 website and to increase the involvement of people
in the tournament. The game is now being extended to CLT20
to add stickiness to it," said TenTenTen founder Ramesh
The digital products company says that the CLT20 Fantasy
League has been updated with new features such as the opportunity
to pick variable role players and locking of teams only after
the first ball is bowled. The CLT20 Fantasy League is expected
to add more fun to the tournament and bring in more international
'players' to the fantasy league.
TenTenTen says that the IPL Fantasy League had over 500,000
users and saw nearly 15 million site visits and over 100 million
page views in its very first year. The success of the league
and the social buzz that it generated has led to the game
being extended to CLT20.
The winners of the CLT20 league stand a chance of winning
tickets to the matches, official team jerseys, special cricket
bats signed by the players of the winning team and CLT20 memorabilia.