MUMBAI: A change of face will mark a change of programming
strategy on Marathi GEC channel Star Pravah. Jayesh Patil
has been roped in as the new programming head for the channel,
filling in the shoes of Shrabani Deodhar who has been elevated
to a higher position which is yet unknown.
Patil was previously with Reliance Big Productions for nearly
two and a half years where he led the programming as fiction
head. Prior to that, he has been a writer for several popular
shows starting off with Ek Mahal Ho Sapno Ka and continuing
with trend setters such as Kumkum, Jassi Jaisi Koi Nahi,
Laagi Tujhse Lagan and more recently with Bade Achche
Patil brings to Star Pravah an experience of 18 years
Taking charge on 26 August, he has already got to work to
study the market and to strategise new plans. "Marathi
space is very attractive. There is lots of scope for experimentation
and there will be a lot of focus on events," says Patil.
He says he has had enough of writing and now it is time for
him to reinvent himself as well as the programming strategy
As far as competition is concerned Patil says that it is
always good to have competition. Marathi as a genre has been
lagging as compared to other regional genres but Patil says
that this was the case a few years ago, but not anymore.
Pravah faces competition from Zee Marathi and E TV Marathi
but as of now it is leading in the genre.