NEW DELHI: Weber Shandwick, the public relation firm today elevated Mabel Phoon to the position of executive vice president, international client services, Asia.
As part of her new role, Phoon will relocate to India with immediate effect and also becomes a part of the Indian leadership team. She will report jointly to vice chairman Asia Pacific Baxter Jolly and Weber Shandwick India managing director Atul Ahluwalia.
In India, she will divide her time between New Delhi, Mumbai and Bengaluru offices focusing on supporting key client programmes. She will also take a lead role in managing relationships within the global Weber Shandwick network and also join Weber Shandwick’s newly formed India management board.
Phoon joined the agency in Singapore in 1997. There she rose to lead the local technology practice before being appointed regional practice head, advancing to executive vice president in 2008.She then moved to New York in 2010 as a client leader for one of the firm’s top global clients.
“We are thrilled to have Mabel return to the region,” said Jolly. “Her move to Weber Shandwick India reflects the huge importance we attach to developing our operations and capabilities in India. We will be investing heavily in new talent and services in India in the coming months and Mabel will be very involved in helping us bring these plans to fruition. Her experience with major campaigns in Asia and with driving key global client relationships from New York will be major assets to our India leadership team.”