Television

Star Jalsha Movies' tricks for better audience engagement

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KOLKATA: Star Jalsha Movies which recently acquired broadcast rights for Calcutta Football League (CFL) is going extra miles to woo its audiences and develop a connect. The channel has deployed ten cameras including one each on both goal posts along with helicopter shot of stadium for better connect with around 80 lakh football lovers who are watching CFL live every evening.



The channel has also put together a commentary team that boasts of two former India internationals Debjit Ghosh and Rajat Ghosh Dastidar and tollywood Diva Sayoni as star presenter.



“Big lenses (tele-lenses) have been used, backed by crystal clear capturing of sound of players, crowd and even kicking of ball. All ten cameras have the capability to show replays,” said a city based sports analyst.



Two characters of Phuchka and Goleda have been added to bring in the fun factor into the game, said the analyst.

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