NEW DELHI: A colourful rally featuring children marked the start of the prestigious Bharat Nirman Public Information Campaign at Karaikkal, Puducherry, in the presence of Minister of State in the Prime Minister’s office V Narayanasamy.
Students from the NSS, Junior Red Cross, Scouts and Guides etc took part in the rally, carrying aloft banners and boards proclaiming the various schemes including the core programmes that fall under Bharat Nirman.
Narayanasamy lit the traditional kuthvilakku, marking the beginning of the three day information-cum-interactive sessions and exhibition organised by the Press Information Bureau in association with media units of the Information and Broadcasting Ministry and Karaikkal administration.
Narayanasamy also released a set of twelve booklets in Tamil depicting the various Bharat Nirman schemes in simple Tamil. The first copies of the illustrated booklets were received by A H M Najeem, MLA.
The inaugural session was also attended by Puducherry leader of the opposition V Vaithilingam, Karaikkal District Collector A Muthamma Ministry officials present included PIB Chennai ADG K M Ravindran, and PIB Delhi ADG Manoj Pandy, Director of Field Publicity Director N V Nagarajan, and Directorate of Advertising and Visual Publicity Assistant Director Ravi Kumar.
This is the 47th Public Information Campaign being conducted in Tamil Nadu. The objective of the campaign is to highlight the various developmental and welfare programmes of the central government.
More than 70 stalls, depicting the various developments and welfare initiatives of the government, form part of the exhibition. Various sessions on rural development, Sarva Siksha Abhiyan, National Rural Health Mission, Janani Shishu Suraksha, women empowerment, PM’s 15-point Programme for Minorities’ Welfare, will be held and addressed by government officials and opinion makers. The government’s recent initiatives like the Unique Identification Card “Aadhar”, land acquisition, Direct Benefit Transfer scheme etc., will be in focus during the exhibition.
Besides the exhibition at the Municipal Ground, Karaikkal, the DFP has already begun village-level campaign programmes in six identified locations around Karaikkal.