MUMBAI: Warner Bros Consumer Products (WBCP) has forayed
into the stand-alone store space with the launch of its latest
retail concept - Kids' WB. As part of this concept, all Warner
Bros licensed merchandise across categories and properties,
will be showcased and be on sale under the brand Kids' WB.
"The launch of the Kids' WB Stores is a unique and important
initiative for Warner Bros brands in India. We are pleased
with the consumer response and look forward to more consumers
and fans of our brands being able to experience the stores
opening in their cities," said Warner Bros Consumer Products
MD - Australia, New Zealand and India Preston Kevin Lewis,
commenting on the launch of the concept in India.
Consumers will now be able to purchase apparel, accessories,
footwear, toys, stationery, home décor, books, infant
hardlines, food, personal care and other merchandise featuring
world famous Warner Bros properties such as Tom and Jerry,
Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics
Super Heroes, including Superman and Batman.
Kids' WB is a first of its kind initiative by Warner Bros
Consumer Products in India. Following a successful launch
in Coimbatore, Warner Bros Consumer Products is taking the
concept to several other cities across the country - Chandigarh,
being the next city to unveil a store launch, soon to be followed
by Jaipur, Delhi and Mumbai subsequently.
"By keeping diverse categories under one roof, the Kids'
WB retail concept is a fun, engaging destination for parents
and kids," said En theos consulting managing partner
Nagarajan Subramanian. En theos is the licensing product and
retail representatives in India for Warner Bros. Consumer