NEW DELHI: PrecisionMatch, a provider of high quality audience
data for display advertising in India, SEA and MEA, recently
announced the appointment of Chandrabhanu Pattajoshi as the
business head. He was formerly national head: sales strategy
at Yahoo! India,.
In his current role at PrecisionMatch, Chandrabhanu Pattajoshi
will lead sales, business development, alliances, partnerships
and the overall business. He will build PrecisionMatch ground
up in India and work on international expansion plans.
On this appointment, SVG Media founder and CEO Manish Vij
said, "We are delighted to have Chandrabhanu Pattajoshi
onboard and confident that under his guidance PrecisionMatch
will make deeper inroads into the market with the right customer
education as data targeted advertising is a relatively futuristic
way of display advertising by ad networks."
With this appointment, Nitin Chowdhary moves into a corporate
role at SVG Media to further strengthen the display product
and technology backbone of SVG Media businesses.
Chandrabhanu Pattajoshi, a veteran in media sales, has over
16 years of experience in leading business development and
media sales for brands across business verticals and media
genres. Most recently, he headed national sales Strategy for
Yahoo! India. Chandrabhanu Pattajoshi has also been associated
with RadioOne, as head West and was the frontrunner in launching
the Bangalore chapter of the radio channel. Prior to RadioOne,
Chandrabhanu was the regional sales head at Star TV at Bangalore.
PrecisionMatch business head Chandrabhanu Pattajoshi commented
on his appointment, "I am thrilled about my association
with PrecisionMatch and SVG Media. The future of display advertising
on the internet lies in data targeted RTB. Data targeted display
is an adopted practice in the West and has helped automobile
brands, CPGs, retail players boost sales, drive footfalls,
increase website traffic etc. I am confident that data targeted
display will change the dynamics of online advertising, and
brands in India will soon witness an interesting inflection
point. I am excited about the challenge that comes along with
this opportunity and certain that we will soon set a new trend
in the market."
PrecisionMatch recently added new segments such as entertainment:
movies, games, social influencers and food&drinks for
which it can offer audience data. PrecisionMatch currently
works with industry leaders such as - Samsung, General Motors,
Tata Motors, Snapdeal.com, Expedia.com etc.