MUMBAI: Big Magic, the flagship general entertainment channel from the Reliance Broadcast Network stable, has announced a slew of new shows.
The launches will include two fiction shows Raavi, Maahi Sagar and a comedy show titled Nadaaniyaan. Each of the shows have been designed on the basis of audience penchants while offering advertisers multiple opportunities to engage with audiences.
Reliance Broadcast Network business head - language TV Sunil Kumaran said, “The shows are designed to appeal to the sensibilities of the modern day audiences across HSM. We developed these concepts basis extensive research and tested them thoroughly. The Channel promises to offer a complete entertainment package.”
Targeted at the 15-35 year old SEC ABC females and males, across HSM, the shows promise to resonate excellently with the progressive modern day audiences. The shows have been crafted post in-depth research undertaken with focus groups, by an expert agency across key markets. Each program showcases the progressive thoughts of emerging India and the fabric and tonality of the shows are designed accordingly.
The shows will be marketed through a multi-media campaign with effective use of television, print, out of home and digital. The marketing campaign is focused on innovations as it will help in creating the required noise in the markets and also establish the shows.