MUMBAI: The media agencies are busy brushing up on their knowledge of the names of movies. And why? Well, they are all gearing up for No Talkies, a dumb charades game organised by Sony Max. The movie channel which recently launched its Jahan Dekho Wahan Deewana TV campaign is now finding the deewana in media agencies, buyers and planners. Spread over three rounds, the game will be held in Delhi, Bengaluru and Mumbai.
The channel currently is calling for registrations for the same. “No Talkies is a fun concept wherein registered teams from the media agencies will play dumb charades on Bollywood films using hand motifs to emote and communicate with each other,” says Sony Max VP marketing Vaishali Sharma.
To register for this event, the channel has launched a microsite http://notalkies.sonymax.tv/ “Those interested can log on this site and fill up the registration form. A team comprising of three deewanas can participate. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game,” informs Sharma.
The city rounds of the activity will take place inDelhion18 September, followed by Bengaluru on 19 September and will close with Mumbai on 25 September. A total of five shortlisted teams - two from Delhi, one from Bengaluru and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1 October at Blue Frog. “The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor,” informs Sharma.
To create visibility and buzz amongst the media agencies, Max will be putting up a round of posters, tent cards, desktop pop ups and standees throughout the agencies. Also customised hoardings for a few key agencies will be placed right outside their offices. The channel also plans to host a special activity within the agencies to further boost the response for participation.
“At Max, we recognise that the passion for Hindi movies percolates to almost everyone and No Talkies is an initiative specially designed to bring out this very deewangi. Aimed at all the media agencies across Mumbai, Delhi and Bengaluru, this activity has been conceptualised to draw in the movie buffs who have a little bit of movies madness embedded in their daily lives. This dumb charades is bound to be an epic battle of the movie lovers to prove their mettle as the ultimate Hindi Movie fan,” says Sharma.
The registrations are open for two weeks which started on 3 September. “This is not going to be a typical game of dumb charades. We are bringing in loads of innovations to ensure engagement and an exciting evening for those participating,” she informs.
Talking about this initiative president Rohit Guptasays, “We share a very special relationship with media agencies who have always supported us. No Talkies is an initiative to bring agencies together to feel the magic of movies as we do. It is a fabulous opportunity for the numerous media agencies to gather under one roof to enjoy, fraternise and discover a little of bit deewangi in one another.”
First the launch of three new TV campaigns to promote deewangi and now this dumb charades game. Max is surely going maxi on strengthening its relationship with the industry.