Zee Uttar Pradesh Uttarakhand tops channel race in its region

NEW DELHI: Zee Uttar Pradesh Uttarakhand is the most preferred channel in its region and has been a resounding hit. According to TAM data, the channel is No. 1 in terms of viewership. The channel has acquired the No. 1 spot leaving behind channels like ETV UP and Buland News UPUT.

The channel has become the preferred channel in Uttar Pradesh and Uttarakhand, because of its informative content that caters viewers from all walks of life. Its programming mix has created a niche for itself, resulting in huge and loyal viewership. Source: TAM, Viewership data in (GTVT'000), CS 15+, Avg. 4 Weeks (Wk 31-Wk 34 '13), Uttar Pradesh.

Going by its philosophy “Apna Pradesh, Apna Desh”, the channel strikes the right balance between National and Regional News, Current Affairs Programming with Feature Programming like Naari, Money Matters, and recently started Debate@8. In a nutshell, the channel’s objective is to inform viewers not only about their region, but also about other relevant information from across the country.

Speaking on the achievement, Zee News Regional Channels editor Vasindra Mishra said, “It’s due to the programming mix and content that we have been successful in educating and empowering our viewers, and this is the reason why most of the viewers in our genre patronise our channel. It has been our constant endeavour to innovate and create content tailor-made for the viewers’ needs and this is the cornerstone to the consistent success of the Channel. Hopefully we will continue to deliver content as per our viewers’ choice and they will continue to like us as always.”

Zee Media CEO Alok Agarwal said, “We have put in the best of our efforts by adapting our self to the regular feedbacks, Zee Uttar Pradesh Uttarakhand resonates well with the people of both the states and best exemplifies the new-found zeal, aspiration and resilience of the people of the two states. Zee Uttar Pradesh Uttarakhand believes is filling a void in the viewing experience of our viewers in these two states. The viewers have selected us over competition and this surely makes us feel special as well as more responsible to our duties.”

Zee Media, which beams Zee Uttar Pradesh Uttarakhand is the pioneer of News Channels in the country and has always been on the forefront of promoting regional programming. With over 100 million viewers, the largest news network in the country has always provided content to its viewers which is topical and of relevance to the viewer, keeping in mind the ever-dynamic taste of the viewers.

Latest Reads
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories