MUMBAI: In a move that further consolidates its in-market operations, Turner International India has announced the establishment of creative services in India for its entertainment networks including Cartoon Network, Pogo and WB. Turner has commissioned one of India’s leading film and entertainment services company, Reliance MediaWorks (RMW), to provide the full gamut of post-production services.
With in-market end to end capabilities that will be a combination of in-house creative and outsourced production resources, this initiative will enable Turner to be even more poised in responding to market requirements.
The services provided by RMW will include complete post production of on-air promotions including video editing, voice over recording, music/audio mixing, animation based graphics and visual effects, and digital mastering.
Turner International India south Asia MD Siddharth Jain said, “Turner has been consistently ahead of the curve with a proven track record of successful localisation of our brands. It was way back in 2001 when Cartoon Network premiered local content and our home-grown network Pogo bears testament to this success by becoming the kids’ favourite and India’s number one. We are confident this new move will give us further competitive advantages in this dynamic and constantly-evolving consumer and business landscape, especially as we seek to build on Turner’s strategic shift to further empower local markets.” He adds, “We are happy to work alongside Reliance MediaWorks and we look forward to continue the delivery of quality content on our leading platforms.”
Commenting on the occasion Reliance MediaWorks CEO Venkatesh Roddam said, “We are pleased to be able to offer a one-stop production facility by combining the latest in television studio technology with the most experienced personnel to create winning solutions for Turner. This is just the beginning of a long and fruitful relationship with Turner and we look forward to further cooperation in the future.”