MUMBAI: Big Magic, the flagship general entertainment channel
(GEC) from the Reliance Broadcast Network stable is on an
aggressive spree to intensify distribution and reach across
the Hindi speaking markets. Coming close on the heels of its
distribution alliance with one of the leading DTH players,
Videocon d2h, the Channel announced the inking of a carriage
deal with yet another player DD Direct+. Big Magic will be
available on channel number 28 on the platform.
DD Direct+ is India's only free direct-to-home service and
reaches all parts of India, even where cable is not available,
making it the answer to the entertainment requirements of
the masses. The GEC offers an eclectic mix of entertainment
which appeals to the sensibilities of audiences and ranges
from family dramas, to reality shows, to cookery shows, to
game shows to weekend movies, and more, and is designed to
cater to audiences with a progressive mind set.
Speaking on the occasion, Big Magic business head Sunil Kumaran
said, "Big Magic is very happy to add DD Direct+ to it
distribution bouquet. DD Direct+ penetrates into the deeper
pockets where even cable TV finds it difficult to reach, adding
substantially to our overall channel reach. Our mix of shows,
appeal to a wide cross section of audiences and the addition
of DD Direct+ allows us to take this content to newer audiences,
otherwise difficult to reach."
Big Magic is already available across key DTH players ranging
Airtel, Videocon d2h, Dish TV, Reliance Digital TV along with
Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable,
Star Broadband and GTPL amongst others.