MUMBAI: MTV is all set to take their fans on a new musical
high. Come November, the channel will premiere the season
3 of its popular music series Unplugged, which promises to
be exclusive, intimate and personal through a live gig format
experience to audience.
Standing true to its theme of 'Mega Artists, Mega Hits' the
last season of Unplugged brought prodigious possibilities
like Rahman for the first time on world television; Sunidhi
Chauhan's performance which was another stellar one backed
up the sentiment; the ever-charismatic Lucky Ali also made
his comeback on the show.
Boasting of an impressive line-up of artists, fans are in
for a treat as each episode will feature one renowned artist
who is all set to regale the audience with his vocals - Bollywood
director, actor and singer Farhan Akhtar with Farhan LIVE,
Bollywood singing superstars Sonu Niigaam, Mika and KK, Indie
rockstars Pentagram and The Raghu Dixit Project and the next
gen superstars Arijit Singh and Benny Dayal; all in all, a
With the who's who on the 3rd season of Unplugged, the list
is sure to get the music buffs jumping with joy
the excitement doesn't end here.
So what's happening on the promotions front? To engage the
fans in this musical revelry, MTV is having fans picked up
in an official Unplugged gig bus from prime locations across
the city to give them a front row view of some of the biggest
music acts. All that fans need to do is put on their dancing
shoes and hop on the bus to catch their favourite artists
live in concert and the passes will be free.
Speaking about going back to the roots, MTV India, EVP and
business head Aditya Swamy, exults: "MTV Unplugged is
a property that both artists and music lovers look forward
to. Across three seasons, we have featured legends across
every genre and their unplugged compositions have become instant
hits. This year we have integrated real music fans into the
show and this energy will really lift the experience for viewers
and performers. Brand new versions of your favourite hits
are coming at you."
There are activities planned on the digital front as well;
in the third season of Unplugged, giving fans a special treat;
MTV will run a contest across its social media platforms to
give 10 lucky fans a chance of being part of the MTV Unplugged
experience. Each fan participating in this experience will
get a wrist band which will not only serve as a memory of
the experience but also as an entry badge. The band will also
have a QR Code on it that leads to a personalised profile
of all his activities at MTV Unplugged.