Television

John Abraham unlocks Nat Geo

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/05/Untitled-1_27.jpg?itok=WGV2LCDt

MUMBAI: John Abraham, who was lauded for his performance in the recent film Madras Cafe, will now take on the small screen in his new role as brand ambassador of the National Geographic Channel.

For starters, the actor-producer has kicked-off a brand new campaign titled ‘Unlock’ as the face of the channel.

Says National Geographic Channel managing director Keertan Adyanthaya:

“With this campaign, we will strive to urge our viewers to be open to new experiences, people, places, cultures and the variety that the world has to offer.”

As brand ambassador, Abraham will take Nat Geo viewers through the various aspects of the campaign, encouraging them to unlock their minds along the way. He will talk about and embody different shows aired on the channel; taking them to the rest of the world.

Says a visibly excited Abraham: “I can hardly contain my excitement at being a part of the legacy that is the Nat Geo channel. I have always been inspired by the yellow window and have followed NGC’s shows religiously. I myself love wild life, I keep on doing crazy things in life, and I am sure that the viewers and my audience will enjoy this journey with me.”

But why did an established name like Nat Geo feel the need to rope in someone like Abraham in the first place? Replies National Geographic and Fox International Channels vice president (marketing) Debarpita Banerjee, “We as a channel believe in whatever we say. John truly believes, the way we look at the channel and the content. And it was just fate; he truly experiments with life. You can see the kind of movies he supports, the kind of life he lives, and his enthusiasm for bikes and wild life. He thinks that life has lots to offer. So first the word ‘Unlock’, then John – they came together and it was a nice explosion.”

Coming to the choice of name, Banerjee says: “We were looking for a simple word, and this encapsulated everything we wanted to say. It is all about unlocking your mind, fears, opening your outlook, new possibilities, not having any prejudices, looking at a new world in a new way. We went through lots of iterations and finally came up with one word, ‘Unlock’.”

The campaign is in collaboration with Grey Worldwide, which was roped in as Nat Geo’s strategic and advertising agency. Nearly 25 per cent of the total annual marketing budget has been spent on it.

As part of marketing and promotion, Nat Geo plans to telecast promos on other channels as well, apart from focussing on outdoor and other activities. Plans are afoot to make use of social media such as facebook.com, where an official page will be launched where fans will not only be able to see but also share their views that would be rooted to Abraham for his feedback. The channel already has a laudable six million likes on Facebook.

So what does the future look like? “We want to take ‘Unlock’ to children, because they harbour a lot of fear of the unknown, of the dark, of the great outdoors. So we want to take ‘Unlock’ to summer camps. Youth is very interesting and they are buzzing with ideas. We also want to have an innovation conclave where they can submit their ideas by unlocking their imagination,” says Banerjee.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/ch.jpg?itok=72XY1Jyh
Movies Now & DD Sports top respective genres: Chrome

The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/jay.jpg?itok=nNs8G7bM
Boxing Federation of India set to extend pro-league bid submission date (updated)

MUMBAI: The BFI has announced the extended date of submitting the bid documents as 11 September 2017. The tender documents are available on its website. Previously the last date for submitting the bid documents was 16 August. The BFI is looking at licensing the league for 10 years.  " BFI...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Vishal%20Gurnani.jpg?itok=SiOULiSQ
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes

MUMBAI: It's hoping to make a big impact on Indians love for everything Bhojpuri. Mumbai-based Dishum Broadcasting flagged off the free-to-air Bhojpuri TV GEC  Dishum just as India entered its seventy-first year of becoming independent. Branded Bhojpuri Dhamaka- Dishum, it is expected to have the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Kalanithi-Maran.jpg?itok=0LrB94av
Sun TV gets 'buy' rating from ICICI & Edelweiss

MUMBAI: Leading brokerages in India have recommended a 'buy' rating for Sun TV, the television channel consistently leading across genres for weeks as per BARC India ratings. ICICI Direct has recommended 'buy' rating with a target price of Rs 830 in its research report dated 14 August, and...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Rajkummar.jpg?itok=dQ3Uok06
Rajkummar wins award for Trapped, 'Shab' Australian premiere on 18 Aug

NEW DELHI: Actor Rajkummar Rao won WESTPAC Special Mention Best Actor Jury award at the Indian Film Festival of Melbourne for the survival drama Trapped released this year. Rajkummar won huge critical acclaim for the thriller helmed by award-winning filmmaker Vikramaditya Motwane. The movie was...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/15/ajitanjumsupriyaprasadbea800x800.jpg?itok=MYQpAH3i
BEA elects Supriya Prasad as president; Ajit Anjum as general secretary

MUMBAI: There’s change at the top at the apex body - The Broadcast Editors' Association (BEA) - that represents the editorial interests of the Indian news broadcasting industry. Aaj Tak and India Today managing editor Supriya Prasad was elected its president while Ajit Anjum was elected general...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/DD-800x800_1.jpg?itok=VgGjE_EG
I-Day: Carry DD News with sign interpretation, channels advised

All television channels have been asked to carry the signals of Doordarshan News/DD Bharati with sign language interpretation for the benefit of differently-abled persons and make the event accessible to them.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/viru_0.jpg?itok=ARVHBfkp
I-Day programmes & initiatives

EsselWorld is all set to celebrate 71 years of India’s Independence by giving a tribute to the Indian Army. On 15th August, 2017, the park will contribute 10% of the ticket value collected from the sale of combined EsselWorld and Water Kingdom tickets, valued at Rs. 1,299/-, towards the welfare of...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/grb.jpg?itok=6Vr_Jr-O
GRB sells crime docus to Caribbean, Poland, Denmark & U.K. broadcasters

GRB Entertainment announced sales of several of its top crime documentaries to broadcasters in the Caribbean, Poland, Denmark, and the U.K.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories