An epic wait for Epic

MUMBAI: What do &Pictures, Star World Premier HD and Romedy Now have in common? The three channels have had a smooth run-up to their recent launch.

However, starting a new channel isn’t an easy task. One has to get approvals from various ministries which can be labeled as the biggest hurdle (at least in some cases), apart from want of money and resources, in premiering a new channel.

A classic case of such a channel which is yet to see the light of day despite everything being ready is Mahesh Samat’s Epic Television, a venture invested in by Mukesh Ambani and Anand Mahindra.  

Epic, which will air content based on the country’s history, folklore, and mythology, albeit in a contemporary format, was slated for a mid-August launch. However, it’s end-September and there’s still no sign of the channel going live.

Apparently, production of the shows is already on floors and various agencies too have been decided, but there’s no clarity even about when the channel will go on test signals. This, despite the hope that Epic would cash in on rising demand for specialty channels, given the increasing speed of digitisation.

So what’s keeping it from going on air? Among the series of approvals to be procured before a new channel can be launched: first comes the foreign ministry, next the home ministry, and most importantly, the I&B ministry. Only when all of them have looked into the nitty-gritties and given their clearance can the newbie go live. Again, clearances may take as little as three months, or as long as three years. In the meanwhile, if a file gets stuck with a ministry for more than six months, it has to go for re-approval.

While we may keep wondering as to which phase of this bureaucratic process, the Epic file is stuck in, according to sources, the channel isn’t alone in its predicament. Nearly 45 to 50 files are stuck with various ministries owing to a variety of issues.

With elections round the corner, one wonders whether these would stand a fighting chance versus the many issues the ruling party may want to deal with first, even if just to guard their turf.

So, we will have to continue playing the waiting game...

Latest Reads
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their...

Television TV Channels English Entertainment
Discovery unravels the underwater warriors of Indian Navy, the submarine arm, with Breaking Point: The Indian Submariners

Discovery Channel, India’s leading destination for factual entertainment, is launching a special series on the Indian Submariners as a part of its extremely popular Breaking Point Franchise. This is the first time that any private broadcaster will showcase a TV series on the underwater warriors of...

Television TV Channels Factual & Documentary
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday

&Privé HD, the newest destination for nuanced cinema, is all set to premiere the Australian thriller-drama The Hunter on 18th of March at 1:00 pm and 9:00 pm. Directed by Daniel Nettheim, the riveting movie stars Willem Dafoe, Sam Neill, and Frances O’Connor in pivotal roles.

Television TV Channels English Entertainment
BBC takes ‘fake news’ battle global

The BBC today sets out its ambition to be a global leader in the fight against fake news, which is creating a huge decline in global audiences’ trust in media.

Television TV Channels News Broadcasting
Turner International creates digital advertising unit to connect brands with fans

Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

Television TV Channels Kids
Star India renews BWF media rights till 2021

MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.

Television TV Channels Sports
BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

MUMBAI: The newest entrant in the country’s sports broadcasting world–Dsport–has hit a homerun by making it to the second position on the top-five list of Broadcast Audience Research Council’s (BARC) all-India data thanks to its inaugural cricket property. The Discovery India channel acquired the...

Television TV Channels Viewership
Future Group joins IPL bandwagon as associate sponsor

Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for this season of the Indian Premier League, which kicks off on 7th April.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories