MUMBAI: Vodafone, one of India's leading telecommunications
services provider, has announced its tie-up with Rockstand,
one of India's leading eBook and eMagazine application.
This tie-up heralds a new chapter in the digital reading
industry of the country. With this development, Rockstand
has become the first eBook and eMagazine application that
would include easy payment through Vodafone and thus reaching
out to millions of users across the country.
On the association, Rockstand Digital CEO Praveen Rajpal
exclaimed, "Rockstand's tie-up with Vodafone will further
strengthen our relationship with them as well as with our
users. We are receiving wonderful reviews for our application
and recently we have crossed a mark of 50,000 downloads, which
shows the growing popularity of digital reading in India.
With Vodafone's support, we will be reaching to urban as well
as rural areas of the country on a strong network. We are
sure this association will bear rich dividends for both Vodafone
There will be exclusive subscription option for Vodafone
users where they can purchase books and magazines at Rs 7
Apart from this Vodafone users will also have access to choose
from the gamut of books and magazines of their choices, with
just a click of a button from Rockstand - eBook/eMagazine
collection like regional content, lifestyle, entertainment,
computer, children magazine, computer books, celeb magazines
and many more categories.