MUMBAI: The war for 'the best among the rest' continues even
as the top three positions see no change in week 38 of TAM
TV ratings. The week has worked wonders for Star Plus and
Colors with its high properties Mahabharat and Bigg Boss seven
respectively hitting the TV screens.
Star Plus is the highest gainer this week with 534,590 GVTs
(477,029), holding the number one slot. Well! the reason is
quite clear, Mahabharat opened up with commendable 8,445 TVTs
taking it way ahead of competition.
Talking about Mahabharat's grand opening, Star Plus, senior
vice-president, marketing, Nikhil Madhok exults: "We
are extremely happy with the grand welcome it has received.
There is very encouraging positive feedback pouring in from
all quarters. We are now looking at building further from
On the other hand, Bigg Boss seven too saw a healthy start
scoring 7,711 TVTs on the grand premier that was held on 15
September, taking Colors score to 479,892 GVTs (463,869).
Sony Entertainment Television was the next highest gainer
this week with 327,089 GVTs (292,852), occupying the number
Zee TV too saw a rise this week and holds its number three
spot with 413,707 GVTs (398,993). Life OK, the sister channel
of Star Plus is at number five position with 313,138 GVTs
(322,364). Sab takes a back seat at number six with 289,471
GVTs (312,053). Sahara One continues to be at the bottom scoring
26,495 GVTs (28,749).
All Star Plus' shows witnessed a rise in the ratings this
week. Its popular show Diya aur Baati Hum saw a massive rise
in its ratings and rated 9,819 TVTs (8,803). Another prime
time show, Yeh Rishta Kya Kehlata Hai scored 6,587 TVTs (6,144).
Pyar Ka Dard Hai reported 7,342 TVTs (6,930) and Saathiya
registered 6,456 TVTs (6,002). New epic series Mahabharat
witnessed a good week with 6,356 TVTs.
Second placed, Color's much hyped reality show Bigg Boss
seven witnessed 5,080 TVTs this week. Long running fiction
series Balika Vadhu saw a marginal rise and rated 6,551 TVTs
(6,278), Madhubala - Ek Ishq Ek Junoon scored 4,990 (4442)
and Uttaran reported 4,140 TVTs (4,154). Comedy Nights with
Kapil garnered 7,244 TVTs (7,215).
Zee TV's fictional offering Qubool Hai saw a hike recording
6,340 TVTs (5,956). Pavitra Rishta generated 4,733 TVTs (4,280).
Sapne Suhane Ladakpan Ke notched up and scored 5,035 TVTs
(4,643). The channel's historical show Jodha Akbar seems to
attract audiences by its interesting track taking its tally
to 8,025 TVTs (6,981). Drama series Do Dil Bandhe Ek Dori
Se registered 4,612 TVTs (5,047). Its new offering Buddha
took its tally to 1,537 TVTs (1,450).
Fourth placed, Sony's long running crime series CID witnessed
a drop recording 5,070 TVTs (5,391) and Crime Petrol saw a
high rise and rated 6,415 TVTs (3,739). The channel's historical
show Maharana Pratap generated 3,266 TVTs (3,151). KBC notched
up taking its score to 6,134 TVTs (5,925). Comedy Circus garnered
3,092 TVTs (3,409). Other fiction shows either held on to
their viewership or dipped marginally during the week.
Fifth placed, Life OK's top series Mahadev has propped up
this week as it scored 3,588 TVTs (2,585). Do Dil Ek Jaan
stood at 1,801 TVTs (1,666), Savdhan India rated 2,300 TVTs
(2,734), whereas Shapath generated 3,988 TVTs (3,410).
Sixth placed, Sab's fiction show Taarak Mehta Ka Ooltah Chashmah
continues to be the channel leader with 7,276 TVTs (6,816).
Chidiya Ghar saw a downfall as it rated 3,045 TVTs (3,430).
Lapataganj reported 2,066 TVTs (2,347). Baalveer registered
2,605 TVTs (2,057). Other fictional shows witnessed marginal
rise and fall as well.
In the movie channel genre, Zee Cinema reported 187,397 GVTs
(191,359); Star Gold witnessed a slight fall to 177,380 GVTs
(182,350) and Movies OK rated 96,047 GVTs (100,401). On the
other hand, new entrant &pictures garnered 67,480 GVTs
(67,774). Max saw a healthy rise when it scored 210,021 GVTs
Well, it seems the GECs are having a roller coaster ride.
Let's see what's in store for the channels in the coming weeks.