Television

Star Plus and Sony gain big in TAM week 38

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MUMBAI: The war for 'the best among the rest' continues even as the top three positions see no change in week 38 of TAM TV ratings. The week has worked wonders for Star Plus and Colors with its high properties Mahabharat and Bigg Boss seven respectively hitting the TV screens.

Star Plus is the highest gainer this week with 534,590 GVTs (477,029), holding the number one slot. Well! the reason is quite clear, Mahabharat opened up with commendable 8,445 TVTs taking it way ahead of competition.

Talking about Mahabharat's grand opening, Star Plus, senior vice-president, marketing, Nikhil Madhok exults: "We are extremely happy with the grand welcome it has received. There is very encouraging positive feedback pouring in from all quarters. We are now looking at building further from here on."

On the other hand, Bigg Boss seven too saw a healthy start scoring 7,711 TVTs on the grand premier that was held on 15 September, taking Colors score to 479,892 GVTs (463,869).

Sony Entertainment Television was the next highest gainer this week with 327,089 GVTs (292,852), occupying the number four position.

Zee TV too saw a rise this week and holds its number three spot with 413,707 GVTs (398,993). Life OK, the sister channel of Star Plus is at number five position with 313,138 GVTs (322,364). Sab takes a back seat at number six with 289,471 GVTs (312,053). Sahara One continues to be at the bottom scoring 26,495 GVTs (28,749).

All Star Plus' shows witnessed a rise in the ratings this week. Its popular show Diya aur Baati Hum saw a massive rise in its ratings and rated 9,819 TVTs (8,803). Another prime time show, Yeh Rishta Kya Kehlata Hai scored 6,587 TVTs (6,144). Pyar Ka Dard Hai reported 7,342 TVTs (6,930) and Saathiya registered 6,456 TVTs (6,002). New epic series Mahabharat witnessed a good week with 6,356 TVTs.

Second placed, Color's much hyped reality show Bigg Boss seven witnessed 5,080 TVTs this week. Long running fiction series Balika Vadhu saw a marginal rise and rated 6,551 TVTs (6,278), Madhubala - Ek Ishq Ek Junoon scored 4,990 (4442) and Uttaran reported 4,140 TVTs (4,154). Comedy Nights with Kapil garnered 7,244 TVTs (7,215).

Zee TV's fictional offering Qubool Hai saw a hike recording 6,340 TVTs (5,956). Pavitra Rishta generated 4,733 TVTs (4,280). Sapne Suhane Ladakpan Ke notched up and scored 5,035 TVTs (4,643). The channel's historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 8,025 TVTs (6,981). Drama series Do Dil Bandhe Ek Dori Se registered 4,612 TVTs (5,047). Its new offering Buddha took its tally to 1,537 TVTs (1,450).

Fourth placed, Sony's long running crime series CID witnessed a drop recording 5,070 TVTs (5,391) and Crime Petrol saw a high rise and rated 6,415 TVTs (3,739). The channel's historical show Maharana Pratap generated 3,266 TVTs (3,151). KBC notched up taking its score to 6,134 TVTs (5,925). Comedy Circus garnered 3,092 TVTs (3,409). Other fiction shows either held on to their viewership or dipped marginally during the week.

Fifth placed, Life OK's top series Mahadev has propped up this week as it scored 3,588 TVTs (2,585). Do Dil Ek Jaan stood at 1,801 TVTs (1,666), Savdhan India rated 2,300 TVTs (2,734), whereas Shapath generated 3,988 TVTs (3,410).

Sixth placed, Sab's fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,276 TVTs (6,816). Chidiya Ghar saw a downfall as it rated 3,045 TVTs (3,430). Lapataganj reported 2,066 TVTs (2,347). Baalveer registered 2,605 TVTs (2,057). Other fictional shows witnessed marginal rise and fall as well.

In the movie channel genre, Zee Cinema reported 187,397 GVTs (191,359); Star Gold witnessed a slight fall to 177,380 GVTs (182,350) and Movies OK rated 96,047 GVTs (100,401). On the other hand, new entrant &pictures garnered 67,480 GVTs (67,774). Max saw a healthy rise when it scored 210,021 GVTs (192,416).

Well, it seems the GECs are having a roller coaster ride. Let's see what's in store for the channels in the coming weeks.

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