Television

Music channels and internet drive new film awareness amongst youth: Ormax

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/02/Untitled-1_9.jpg?itok=wkayQaYY

MUMBAI: According to The Ormax Bollywood Audience Report 2013 (TOBAR 2013), a syndicated industry study conducted by media insights firm Ormax Media, internet and music channel promos emerge as the strongest source of new film awareness amongst the youth, while print takes the lead amongst 30+ audiences.



These are just some of the various interesting findings of TOBAR 2013. The report is based on research conducted by Ormax Media over six months across 44 cities in India, covering a total sample size of over 5,000 respondents across two stages. The report covers various aspects of Bollywood audience understanding, such as their consumption level, viewing behaviour, genre preferences, ticket price, media consumption, etc.



The report also reveals that hoardings (including kiosks and street posters) are a wasteful investment for film producers, with no impact on creating buzz or interest in new films.



Speaking about this finding, Ormax Media insights head - films Gautam Jain said: "A large amount of a film's marketing budget is spent on buying outdoor space through hoardings. In the study, we found that internet and print emerge as far stronger media options for a film's marketing compared to hoardings, which rank a poor number 11 out of 15 communication sources measured; however point-of-consumption outdoor, such as theatre posters and standees, scored very well."



The study claims to help producers understand the role of various communication sources, including music channels, news channels, reality shows, print ads, print articles, YouTube, Facebook, Twitter, FM radio, etc.



Ormax Media have been pioneers in film insights in Bollywood, with their flagship products Ormax Cinematix (film tracking and opening box-office forecast) and Ormax Moviescope (film pre-test). The Ormax Bollywood Audience Report 2013 is also available for subscription to studios, brands and media agencies.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/dsport.jpg?itok=aG_5Yuxw
DSPORT to telecast marquee european tour events in india

DSPORT, a premium sports channel of Discovery Communications, will broadcast live , Marquee events from the European Tour 2019, Europe’s premiere and one of golf’s strongest professional tours featuring some of the world’s top professional golfers.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/tv_0.jpg?itok=VNea0CHD
TV18 boosts Network18 numbers for third quarter

Mukesh Dhirbhai Ambani’s media arm, Network18 reported improved numbers for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to the corresponding year ago quarter Q3 2018).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/nm.jpg?itok=Saurl_Ya
PM Narendra Modi's interview with ANI News garners 5.9 mn impressions

Indian PM Narendra Modi gave an interview to ANI News on 1 January 2019. It raked in 5.9 million impressions in the Hindi news genre, according to BARC India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/cc.jpg?itok=jIb76f5i
Comedy Central and BSF join forces to ‘Spread The Cheer’ among the Jawans in Jammu

Comedy Central – India’s leading 24-hour English Entertainment channel is committed towards making India smile and spreading cheer in citizens’ lives.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/discovery.jpg?itok=xC9KADws
Discovery Channel to premiere epic Docu-Drama ‘First Man'

Who are we? Where did we come from? What makes us human? The two hour special First Man, premiering on Discovery Channel on January 15 at 9:00 pm

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/tv_0.jpg?itok=ilxqj_Zc
&TV presents an unusual love story Main Bhi Ardhangini

It is often said that a man’s life can never be complete without a wife i.e. his ‘Ardhangini’ or his better half. Donning multiple roles

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/fanney.jpg?itok=J0nHnxV5
Follow your passion with this slice-of-life story of Fanney Khan with its World Television Premiere Only on Sony MAX

Set to conquer the world battling the daily rat-race, a father-daughter duo is passionate to achieve their goals against all odds.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/shemaroo.jpg?itok=aTKQha0R
Shemaroo Entertainment Limited LaunchesSix New Services onInDigital& NXTDigital

Shemaroo Entertainment Limited, one of India’s leading content power house,has successfully launched six new servicesonthe digital television distribution platforms of IndusInd Media & Communications Ltd.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/times.jpg?itok=PvcXfOHB
Times Network and NSE launch Prosperous India 2019

Times Network, India’s leading television broadcasting network, in partnership with NSE launched ‘Prosperous India 2019

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories