BENGALURU: After commencing rebranding of Fame screens in
Mumbai to Inox, it is the garden city's turn now. Of the 73
multiplexes and 284 screens across 40 cities that Inox boasts
of, 25 multiplexes with 94 screens belonged to Fame India.
Inox has launched an extensive marketing campaign across
print, outdoor, radio and digital activations across cities
which have multiplexes under the Fame brand name. The campaign
is being handled by Lintas.
Alok Tandon says the goal is to maintain their leadership position by continuing a sustained momentum of growth
Speaking on the brand change at one of the Inox theatre's
in Garuda Mall in Bengaluru, Inox Leisure Limited (Inox) CEO
Alok Tandon said, "In a country where movies are a way
of life, we are grossly under-screened. Inox has been on a
steady expansion mode through organic as well as inorganic
growth on its journey to its current leadership position.
Our goal is to maintain our leadership position by continuing
our sustained momentum of growth. As we announce the brand
change from Fame to Inox, we will continue to provide the
best movie going offering to our guests and emphasise on our
tagline 'Live the movie' experience as the complete Inox experience."
"All Fame mutliplexes are now 100 per cent 2K digital
and 3D enabled," he added.
"We expect to complete the Fame rebranding to Inox across
all the screens acquired by us over the next one to one and
a half months. To begin with the brand change will be experienced
by guests in Mumbai and Bengaluru followed by Kolkata and
the remaining cities in a phased manner," revealed Tandon
Tandon expounded that despite producing about 1,000 movies
a year, India had only 10 screens per 10 lakh people as compared
to European countries which have 35 screens per 10 lakh people
and the US which has 125 screens per 10 lakh people.
As mentioned earlier, besides plans to expand into cities
like Greater Noida, Gurgaon, Jalgaon, Madurai, Jamnagar and
Manipal as also increase the existing number of multiplexes
in places like Lucknow, Raipur and Surat., Tandon explained
that Inox is open to acquisition route for expanding its screens.