NEW DELHI: The Telecom Regulatory Authority of India has
directed disconnection on the third complaint of all the telecom
resources of the entity/organisation which indulges in Unsolicited
Commercial Communications (UCC).
In the directive issued on Monday, it said the regulations
with this regard have come into effect from 6 September.
The Telecom Commercial Communications Customer Preference
(Thirteenth Amendment) Regulations 2013 note that 'as these
organisations are marketing their products through retailers,
distributors and franchisees and are therefore, responsible
for the acts of their agents', this will affect all the telecom
resources of the entity/organisation on whose behalf the business
is being solicited.
TRAI noted that it has taken a series of measures for addressing
the menace of UCC. However, a large number of complaints continued
to be received from consumers regarding calls/SMSs originated
by unregistered telemarketers on behalf of banks, insurance
companies, builders etc. for promoting their business in utter
disregard to the Regulations issued by the Authority.
It has come to the notice of the regulator that some of the
major banks and financial institutions have continued violation
of the provisions of the aforesaid regulation by marketing
their products and services through unregistered telemarketers.
TRAI named seven banks and financial institutions in this
connection. These are Axis Bank, Citi Bank, HDFC Bank, ICICI
Bank, Kotak Mahindra, Punjab National Bank, and the State
Bank of India.
In terms of the Regulations, telecom service providers (TSPs)
are mandated to disconnect all the telecom resources of these
However, as this may have serious implications for these
banks and the general public and keeping the larger public
interest in view and to prevent public inconvenience, the
Authority has decided to exercise temporary regulatory forbearance
and has directed the banks to look into the specific cases
of breach, initiate corrective action and report back within
a period of seven days, failing which the banks are liable
to have all their telecom resources disconnected throughout
The Authority is once again drawing the attention of all
banks , financial institutions and other entities to the provisions
of "The Telecom Commercial Communications Customer Preference
Regulations, 2010" and its amendments and request them
to ensure that the regulations are fully complied with, failing
which their telecom resources are liable to be disconnected
throughout the country across all service providers.