Television

Graphic India and Filmkraft Productions partner to launch Krrish comics

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MUMBAI: Graphic India and Filmkraft Productions have announced the launch of an original digital comic series and comic magazine called Krrish: Menace of the Monkey Men.

Krrish: Menace of the Monkey Men, will be released as a comic book magazine available in stores later this year and also be converted into an animated mobile comic that will be released as weekly chapters through an exclusive Krrish Comics App, which will be launched by Hungama Digital, the digital partner for Krrish 3. Carving Dreams was responsible for securing the deal between Filmkraft Productions, Graphic India and Hungama Digital.

Hrithik Roshan commented, "As we get ready for Krrish 3, I am pleased to announce this bonus never before seen Krrish story from Graphic India, the leader in Comics for India, and Hungama, the first name in digital mobile. We're working with an international team of comic book superstars so you can experience Krrish in a whole new way."

"Rakesh and Hrithik Roshan have created a hero that has captured the imaginations of millions across India. We are thrilled to be partnering with Filmkraft Productions and Hungama to continue the exploits of Krrish, in the natural extension of comic books, which is a perfect fit for any superhero." Graphic India co-founder and CEO, Sharad Devarajan added. "Through digital comics Krrish can now fly straight from the big screen and into the small screen of mobile devices, reaching his millions of fans."

Filmkraft Productions founder and acclaimed producer and director, Rakesh Roshan said, "As we get ready to launch Krrish 3, one of the most ambitious movies in Indian history, a compelling comic book program based on the Krrish superhero is essential. Graphic India's quality and production standards make them the perfect choice for us to partner with on this exciting expansion of the Krrish franchise."

The story features an action-packed original adventure of Krrish written and illustrated by legendary comic book creators, Tom De Falco, Ron Frenz and Sal Buscema, who have worked on leading comic book characters such as Spider-Man, Spider-Girl, Superman, Thor, The Avengers and countless others. The talents were recruited by Graphic India who is working with leading comic book, film and animation partners from around the world.

Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, "Krrish after capturing the hearts and minds of the nation is now ready to gain cult status with its first comic book magazine. We are proud to come on board as the Digital Partner for Krrish 3, and work with Filmkraft Productions and Graphic India, not to mention our long relationship with Carving Dreams. Our digital distribution strategy will take Krissh closer to every fan. The Krrish franchise is definitely now in the league of international superheroes a new generation is growing up with."

Carving Dreams CEO Afsar Zaidi said, "With the launch of Krrish comics, a milestone has been achieved in the rapidly growing space of Indian comics. Carving dreams is proud to be a part of the very first physical and motion comic created out of India's biggest superhero franchise. The Krrish brand has taken a quantum leap with the current installment of the franchise and to position that with the right kind of image in the comic space we got Filmkraft Productions, Graphic India and Hungama Digital together to work on this creative association."

A preview of sketches from Krrish: Menace of the Monkey Men illustrated by Frenz is available exclusively on the Graphic India website and Facebook page.

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