Television

LinkedIn unveils trio of mobile apps

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MUMBAI: LinkedIn on Wednesday showed three mobile apps that aim to boost productivity of mobile professionals and capture on-the-go audiences.

The professional network unveiled a new app called LinkedIn Intro along with a redesigned Pulse and LinkedIn iPad app. LinkedIn Intro is a mobile email product that allows users to have people's LinkedIn account connected with popular email accounts so that they can immediately identify people.

LinkedIn Intro works on iPhones and is available for download at Intro.LinkedIn.com and will hit Apple's App store in coming months.

“This adoption of smartphones over the last decade or so has really changed the way we think about products,” said LinkedIn senior VP of products and user experience Deep Nishar.

LinkedIn senior VP of products and user experience Deep Nishar

LinkedIn is experiencing explosive growth in users coming to its services from mobile devices, much like Facebook, Google and Twitter. About 38 per cent of its members visit from mobile

For recruiting professionals, often out at job fairs and networking events, mobile apps that replace desktop functions are important tools.

LinkedIn acquired Pulse in April for $ 90 million in stock and cash. Pulse's popular news reader, started by two students while at Stanford University, had quickly become a sensation for its slick interface on touch screens ideal for flicking through news feeds. Under its relaunch, LinkedIn meshed many of its desktop features into Pulse, such as integration of its Influencer blogs.

LinkedIn's redesigned Pulse app will be available for download on iOS and Android for both smartphones and tablets in the coming week.

Last week, LinkedIn unveiled ‘Recruiter Mobile’ and ‘Mobile Work With Us’, two popular desktop services adapted into apps for on-the-go use.

‘Recruiter Mobile’ will enable recruiting professionals to search for candidates, allowing them to send InMails, call or text. Also, recruiters can take notes on candidates and forward prospects to hiring managers.

Recruiter is LinkedIn's primary subscription service and is responsible for the largest portion of the company's revenue. The product is used by more than 20,000 companies.

LinkedIn’s new ‘Mobile Work With Us’ gives employers the ability to show job openings on the profiles of employees at their company. These job advertisements will appear at the top of member profiles.

LinkedIn acquired CardMunch in January 2011 for an undisclosed sum. CardMunch’s mobile app allows people to take photos of business cards and convert them into their mobile contacts.

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