Television

Get ready for an online adventure as Life of Pi premieres on Star Movies

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/21/Life%20of%20Pi.jpg?itok=MId5zE7U

MUMBAI: It was one of the highest grossing Hollywood films in India in 2012. Now, as Life of Pi is slated for a TV premiere soon on Star Movies, the channel has come up with an innovative experiment to involve the viewers. Having acquired the telecast rights of the Oscar-winning film directed by Ang Lee, Star Movies will premiere the film on Sunday, 27 October at 1:00 pm and 9:00 pm. The channel is leaving no stone unturned to create the right buzz around the movie that will be broadcast as part of their most distinguished slot - ?Hollywood Premiere?.

To engage the audience well, the channel is using the interactive power of the digital medium to reach out to its audience by launching an experiential online journey based on the movie. ?Most of the film has been shot in India and has Indian stars. Since we really believe that the premiere will fetch good results in the Indian market, we are planning a strategy that can pull more audience,? says Star Network (English channels) general manager Kevin Vaz, informing about an online game, ?Life of I? that they are launching before the premiere of the film.

The game invites viewers to experience the journey of a lifetime through the lens of Pi. The participants can log in to the game via Facebook where they have the chance to map out their own journey based on the events that transpire in the movie. The game has eight milestones. A player who crosses all the milestones becomes eligible for a trip to landmark locations where Life of Pi was shot - including Puducherry, Munnar and Taiwan, in addition to other prizes. A person who plays the entire game will also get a personalised video of their journey that will comprise a part of their Facebook journey. The video acts as a memoir of their journey as they live in real life their own version of the movie.

Kevin says that the channel has taken the entire initiative to plan the trip for the winners. ?We haven?t roped in travelling partners. We will be doing it on our own,? he adds.

?Not just this, to create enough buzz, we have also created special videos shot with the stars of the movie that will give the audience an insight into the film?s making, with anecdotes that happened during the shooting of the film,? says Kevin, who thinks that an extra effort has to be made in order to get more audience and survive in the world of cut-throat competition. ?Whenever we have made an extra effort to promote a show or a film, it has reaped good results. Case in point, the Academy Awards, which we promoted across mediums with new initiatives, gave us many viewers,? says Kevin, who thinks that very soon such efforts will be made with all big movie premieres.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Network18_800.jpg?itok=GFctpNpK
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/media_0.jpg?itok=uJ3zJdcx
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/v.jpg?itok=sGu6lo2Z
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/bbc.jpg?itok=qIYwGGq9
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/times.jpg?itok=DGAvKOg1
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories